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Boost Your Brand with Optimized Content Marketing Essentials

Content Hacker

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. Table Of Contents: What is Content Optimization?

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23 Content Marketing Tools You 100% Need

Neil Patel

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Do you know what your competition is writing about and how they market it?

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Keyword Planner. Google Analytics. Likely, you are already using it.

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‘SEO Is Not a Unicorn’: Crucial SEO Tips for Content Marketers

Contently

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

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Does Content Marketing Work? Proven Strategies for Success

Content Hacker

Does content marketing work? Many marketers new to the game wonder if content marketing is effective and/or worth the time and money. Content marketing is INCREDIBLE. 71% of marketers say content marketing is more important to their organization than ever. Driving growth.

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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

That included keyword stuffing and creating spammy backlinks on a regular basis. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. However, before we start, you have to understand how anchor texts work at all. It’s a delicate balance.

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12 Qualities of Great Content Marketers

Neil Patel

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.