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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

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How to Establish a B2B Content Marketing Strategy

ContentWriters

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Boost Your Brand with Optimized Content Marketing Essentials

Content Hacker

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? What gives?

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Long Form vs. Short Form Content – What’s Right For Your Business?

ContentWriters

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content?