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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

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How to Build a Great Content Marketing Editorial Calendar

ContentWriters

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Long-Form Written Content: How to Create It and Why It’s Important

ContentWriters

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

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Learn How to Find & Train AIO Writers to Elevate Your Business

Content Hacker

By leveraging these platforms and optimizing your job listing, you’re well on your way to finding an AIO writer who can help take your content marketing efforts to new heights. By the way, once you’ve hired and trained that writer, you’ll need a process for producing incredible content consistently.

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Build Trust and Authority Through Thought Leadership Marketing

Content Hacker

This type of content goes beyond mere advertising; it positions your brand as a reliable source of information — a critical factor in today’s information-saturated market. An often-overlooked strategy is participating in or hosting webinars where you can share your expertise live.

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17 Freelance Writing Niches That Still Pay Big Bucks in 2023

Smart Blogger

We’ll start with the different content types… Freelance Writing Niches: 9 High-Paying Content Types Remember, the more your writing can impact a client’s sales, the higher it pays. So all of these content types are either under the umbrella of content marketing or copywriting. Why not you?

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