Elna Cain

FEBRUARY 27, 2024

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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Content Writer Writer Content Writing 237

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less. However, your content must be valuable to be effective.

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Sales Content Marketing Marketing Content 52

Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

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Content Marketing Marketing Content Social Media 145

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Insurance Content Marketing Marketing Content 81

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

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Social Media Content Marketing Media Marketing 66

Article Writing

NOVEMBER 12, 2022

When developing your content marketing efforts, it’s essential to understand that you need to customize your efforts for the niche you’re working in. What this means, in essence, is that different trends may impact one business type, from the type of content your audience wants to the material you want to cover. More than 2.75

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Express Writers

FEBRUARY 20, 2024

However, budgeting to create all that content is another beast you might not be ready to tackle. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget. You won’t need to graduate to the next level of content marketing until you defeat the one you’re at and receive the profits.

Content 75

Content Writing Search Engine Optimization Freelance 75

ContentWriters

NOVEMBER 8, 2023

What is technical writing, and how does it fit into your content marketing strategy? They write user guides, case studies, white papers, blogs , marketing materials, and other types of content. Technical Writing Examples Marketers often ask, “What is technical writing, exactly?”

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Writing Healthcare Medical Collaboration 115

Shorthand Content Marketing

APRIL 4, 2023

The majority of the time, consumers see your social media posts, blog posts, and white papers on their phones or tablets. What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. What is Mobile Content Marketing?

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Content Marketing Marketing Content Text 52

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. Why You Should Stop Writing Content Yourself Like I mentioned above, most content marketers find that they never have enough time.

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Content Marketing Content Writing Marketing 96

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Marketing Content Creation Content 87

Article Writing

OCTOBER 22, 2022

content marketing. content marketing strategy. is content marketing dead Strategy. Is Content Marketing Dead? Posted On: It’s a thought that crosses everyone’s mind now and again: “is content marketing dead?” What does content marketing really mean anyway?

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Content Marketing Marketing Content Social Media 52

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. This content establishes an authority on a set of thought-provoking topics through research and a deep understanding of your customers, their needs, and the overall market.

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Content Marketing Marketing Portfolio Content 110

Express Writers

MARCH 14, 2023

The digital marketing funnel is a visualization of the stages your prospects go through before they eventually become your customers. Middle-of-the-funnel content marketing is critical to increasing conversion rates and giving your potential customers an informative, seamless journey through your marketing funnel.

Content Marketing 82

Content Marketing Marketing Content Education 82

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type.

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ContentWriters

FEBRUARY 21, 2024

Additionally, since the AI writers are rehashing pre-existing information, attempting to create fresh, authoritative content from these tools was challenging. In the business world, companies that rely on content marketing either set a policy disallowing writers to use generative AI or requiring its disclosure.

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Content Marketing Marketing Content Creation Content 59

ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to content marketing.

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Marketing Content Social Media Long Form Content 98

Copywriter Collective

DECEMBER 6, 2022

This could be in the form of a blog post, an article, or even a white paper. Continue Reading: Smart Ways to Build High-Quality Backlinks: Combine SEO with Content Marketing. The post High-Quality Backlinks for Content Marketing appeared first on Copywriter Collective. Publish Original Research. Conclusion.

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Content Marketing Marketing Content Search Engine Optimization 64

ContentWriters

MAY 15, 2024

Here are typical long-form content examples: In-Depth Articles and Blog Posts These pieces demonstrate a company’s expertise and build online authority by comprehensively covering a topic. White Papers and E-Books White papers are authoritative reports on specific issues with a formal tone, targeting a professional audience.

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 102

Smart Blogger

MAY 4, 2023

B2B Content Marketing Email and direct mail are considered “outbound” marketing (reaching out to prospective customers). Content marketing , on the other hand, is “inbound” marketing that aims at attracting new customers by offering content on the company website or blog.

Marketing 82

Marketing Social Media Search Engine Optimization Copy Editor 82

Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

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Sales Content Marketing Marketing Content 95

ContentWriters

MARCH 6, 2024

They conserve resources and maintain productivity by eliminating confusion and avoiding unnecessary rounds of content revisions. When Should You Use an SEO Content Brief? Your overall content marketing strategy may encompass diverse types of assets, and you may use general content briefs for all of them.

SEO 98

SEO Writing Content Brand Awareness 98

BKA Content

MAY 29, 2023

White Papers White papers showcase your thought leadership in a given area and establish you as the expert. How Long Should a White Paper Be? How long should a white paper be? The simple answer is that your white paper word count will likely be longer than most types of SEO content.

SEO 66

SEO Content Keywords Writing Services 66

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Content Creation Social Media Promotion 134

Smart Blogger

MAY 8, 2023

The variety and amount of sales copy needed in B2B is staggering: white papers , case studies, press releases, ebooks , a blog post , sell sheets, etc. On one project you might be writing a white paper on small business trends for Salesforce. SEO Copywriting SEO copy is a subset of content marketing.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

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Content Marketing Marketing Content Post 114

Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Content Advertising Sales 106

BKA Content

APRIL 22, 2023

Or maybe you’re looking for a white paper ghostwriter to help build out some high-level explanations of products or services you offer. By outsourcing content to a ghostwriting service, you can avoid all of those extra costs by just being able to pay for the content when you need it. Talk about a great ROI!

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Content Creation Script Freelance Utilities 90

Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

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Sales Content Marketing Marketing Content 92

Fat Joe

AUGUST 31, 2023

Like all content marketing, the primary goal of an article is to inform, educate, entertain, and sometimes persuade. Content marketing: blog posts, youtube, social media, podcasts, etc. Content to inform, educate, entertain. That’s why outsourcing content writing is so popular. Copy: direct response.

SEO 52

SEO Writing Content Entertainment 52

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Art Director Creative Director Storytelling 60

BKA Content

APRIL 16, 2023

Although this content writing tip is crucial for the growth of your business, it is even more so for the development of focused, effective content. Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy.

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Writing Web Content Content Writer Content 82

Content Marketing Institute

MARCH 26, 2019

Your sales team finds four legit leads from 500 white paper downloads. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute. What happened?

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Content Sales Audience Content Marketing 110

Smart Blogger

MARCH 14, 2023

White papers – In the B2B space, lots of companies create white papers to demonstrate their product. White papers and even types of content marketing, digital marketing, and SEO copywriting (Search Engine Optimization) would be good examples of branding. Copywriters write these.

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Copywriter Copywriting Freelance Copywriting Script 122

Copywriter Collective

MARCH 29, 2024

With each passing year, new platforms emerge, algorithms update, and consumer preferences pivot, necessitating a nimble approach to marketing strategy. The challenge, then, is to create content that not only captures the essence of current trends but also retains relevance as the landscape continues to shift. From social media to SEO.

Digital Marketing 52

Digital Marketing Writing Marketing Content Creator 52