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Content Management and Strategy: The Big Wave Is Here [New Research]

Content Marketing Institute

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated.

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What Are the Hot Content Marketing Trends in Technology for 2023?

Contently

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

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The Writing Habits That Impress Content Managers and Editors

CopyBlogger

The post The Writing Habits That Impress Content Managers and Editors appeared first on Copyblogger. They imagine aloof, bespectacled introverts pounding away at their keyboards, detached from social settings and. Continue Reading.

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Multilingual Content Marketing Guide for Going Global in 2024

Brafton

At first sight, multilingual content marketing sounds like a dream come true. Yet another target market where folks just happen to speak another language. If that’s what kept you from adapting content localization so far, fear not. This type of analysis is a huge part of multilingual marketing.

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The Intersection of Content Marketing and Journalism: Where Freelance Writers Should Be

Kayleigh Moore

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. There are AI writing tools , cheaper alternatives, and agencies that crank out content. Let’s start with the freelancer side.

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How To Hire a Content Marketing Writer

ContentWriters

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. Which departments will the content writer need access to? What Is a Content Marketing Writer?

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.