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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

You’re only allowed one link from the bio on your profile page. Plan these three elements carefully to create a compelling bio: The content. The bio content or text is the most important element. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Click To Tweet.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Video content – live or not – is a valuable asset for any brand. That’s why I’ll show you how to repurpose your live content to get more from your efforts. You can stream content on most platforms these days. HANDPICKED RELATED CONTENT: Ready to Go Live? However, it’s not over once you stop filming. Save video for replay.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. It also requires 3-5 years of experience in social media, brand, or project management.