Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. Much of the work we need to do as marketers – and, more importantly, as makers – requires us to think and create. Absolutely.

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Content Marketing Marketing Content Editorial Team 93

Constant Content

NOVEMBER 1, 2022

Writer Phoenix Griffin has been with Constant Content for over 8 years and is known for her upbeat attitude, flexibility, and responsiveness. Clients and Constant Content staff alike love working with her, and we’re so pleased to share her thoughts for this month’s Writer Success Story.

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Content Writer Creativity Writer Freelance 98

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Click To Tweet . Encourage them to play.

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Content Marketing Marketing Editorial Team Search Engine Optimization 91

Smart Blogger

FEBRUARY 20, 2023

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

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Marketing Collaboration Social Media Digital Marketing 89

Kayleigh Moore

JANUARY 12, 2023

A few examples so we’re on the same page about what this actually looks like: Empathy in Marketing Scarcity Marketing Tactics So what do they do that’s so different from the status quo? Maybe you’ll find a thing or two you can add to your own editorial process. Content and context. Well, let me break it down for you.

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Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 104

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Adaptable Instagram Ads.

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Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

MAY 23, 2018

But it’s not always easy to find the time to read all that great content. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane. Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple Use @evernote for to-do lists, content ideas, business plans, notes, etc. via @arniek.

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Marketing Editorial Team Editorial Text 102

Constant Content

JULY 7, 2022

We’ve chosen two of the top freelancing platforms to compare, Upwork vs. Constant Content. Upwork has a variety of subjects for freelance writers to tackle, from sales and marketing to translation to development and IT. Upwork vs. Constant Content: Both platforms take a percentage of anything you make. Constant Content.

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Freelance Writer Editorial Team Recruitment 52

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

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Content Marketing Government Marketing Food 87

Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

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Editorial Team Editorial Content Creator Content 87

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Marketing Content Agency Content Marketing 105

BKA Content

NOVEMBER 14, 2022

Where To Find A Legal Content Writer. Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. What Is a Legal Content Writer? Why Your Law Firm Needs a Legal Content Writer.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle.

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Recruitment Marketing Editorial Team Editorial 93

Content Marketing Institute

JUNE 25, 2018

Consider these three ways to turn those brand mentions into content assets. There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Web mentions into monthly roundups. Tweets into testimonials.

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Brand Content Editorial Team Social Media 101

Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.).

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Editorial Team Content Editorial Content Marketing 104

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Spurious articles to attract customers?

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Content Editorial Team Entertainment Content Creator 97

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

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Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

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Management Electronics Media Architecture 74

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. Upon arriving at Colgate’s gum disease page , you’re pleasantly surprised by the depth of content.

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Content Editorial Team Engineering Content Creation 111

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

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Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

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Editorial Team Content Editorial Communication 91

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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Editorial Team Contractor Freelance Content 100

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

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Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Your best #content bet?

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Writer Content Freelance Editorial Team 107

Content Marketing Institute

JANUARY 7, 2019

? ?. You spent hours (and maybe days) creating that content. How can you put that old content to better use? Reoptimizing your old content has two important benefits: Accumulated backlinks will make benefitting from your reoptimizing efforts – through improved rankings – quicker and easier. Reoptimize it.

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Editorial Team Editorial Concept Content 99

Content Marketing Institute

OCTOBER 16, 2018

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. The content is not only keyword optimized.

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Content Editorial Team Keywords Construction 102

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. But you don’t need to.

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Content Editorial Team Banking Editorial 89

The Write Life

JANUARY 9, 2024

Study the magazine or website to get a feel for the tone and content. Chicken Soup for the Soul The brand’s popularity and the high volume of stories in each book make Chicken Soup for the Soul an exciting market for authors. Pets can be a wonderful inspiration, and there are many outlets looking for your stories.

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Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

MARCH 22, 2018

Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher. This is a sure sign iQ content is paying off.

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Audience Editorial Team Editorial Social Media 107

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video converts more users.

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Website Editorial Team Landing Page Content Creator 109

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

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Agency Editorial Editorial Team Copy Editor 66

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . DIY Platforms vs. Hiring a Pro.

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. Essential social mindset.

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Social Media Management Media Editorial Team 109

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. And, on Facebook, you have no control over advertising running next to your content. Is livestream a component of your content marketing?

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Editorial Team Entertainment Content Creator Editorial 106