Content Marketing Institute

JANUARY 6, 2022

Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.

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Editorial Content Marketing Publisher Publishing 115

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Intergrowth

SEPTEMBER 12, 2022

Think you’re producing good content? Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. We’ve got you covered.

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Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Your content represents your online identity to the social world.

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Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

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Publisher Publishing Publishing Editorial 85

Kayleigh Moore

AUGUST 28, 2023

I don’t know why more content teams aren’t acting on this, but…can I tell you a secret? Journalists (trained, former, present) are wildly underutilized when it comes to content marketing efforts. There are AI writing tools , cheaper alternatives, and agencies that crank out content. We already have a full editorial calendar.” “Our

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Freelance Writer Content Marketing Editorial 130

Kristi Hines

JUNE 20, 2021

Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars.

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The Idea Logical Company

JUNE 19, 2022

Book publishing has changed dramatically in the past 30 years, in the past 20 years, in the past 10 years, and even in the last five years. The “incumbents” — established publishers — had a massive moat protecting them from interlopers when most books were sold in stores.

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Bramework

AUGUST 1, 2023

Content writers, like you and me, recognize that finding time to write can be hard, and increasing productivity can seem even more challenging. Not only is there heavy research to do for content marketing , but we have to muster up the energy to dedicate time to the actual writing — while making it stand out.

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Blog Post Publisher Publishing Publishing 98

Melanie Saxton

MAY 2, 2024

Below is a recently published article from May 2024. Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing. Let’s discuss your needs and plan a way forward.

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Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. What’s more, local search can be a great equalizer.

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iWriter

FEBRUARY 29, 2024

Are you tired of staring at a blank screen and struggling to come up with fresh and engaging content ideas? This comprehensive guide will show you how to fuel your content engine and become a masterful content planner. Why Is Content Planning Important? Look no further! Let’s get started!

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Engineering Editorial Content Content Creation 52

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Few content teams have someone with such a keen eye for facts. Inventory the facts and fact-ish details in your content.

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Content Editorial Publisher Publishing 134

Publishing Trends

APRIL 8, 2024

PEOPLE Penguin Random House , Anna Paustenbach will join Avery Publishing as executive editor on April 1st. At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list.

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Art Director Editorial Agency Creative Director 67

Buffer

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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Content Freelance Content Marketing Editorial 125

Buffer

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

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Content Creator Content Creation Editorial Content 90

Contently

MARCH 16, 2023

Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.

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Content Creation Content Projects Freelance 128

Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. Google doesn’t want duplicate content online and this type of content won’t rank in Google. What can you do instead?

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Intergrowth

MARCH 30, 2023

Content marketing is one of the smartest investments that you can make in your business. Today, we’re going to walk through the seven most common content marketing mistakes that cost businesses thousands of dollars per year. But first… Why Invest in Content Marketing? The 7 Biggest Content Marketing Mistakes to Avoid: 1.

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Content Marketing Editorial Marketing Content 104

The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Publishing Trends

MAY 20, 2024

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. He was previously editorial director of Time. Luiza De Campos Mello Grijns has joined Summit Books as publishing assistant.

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Content Powered

JULY 22, 2022

It also has thousands of people contributing content to it across virtually every possible topic. The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. Six Ways to Write for Forbes. So, let's start from the bottom up.

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Publisher Publishing Publishing Post 52

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Click To Tweet.

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Publisher Publishing Publishing Editorial 95

ContentWriters

MARCH 15, 2023

Creating a content style guide can be daunting, especially when starting from scratch. A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. What Is a Content Style Guide? But it doesn’t have to be overwhelming.

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Brand Editorial Content Writing Style 98

Publishing Trends

MARCH 19, 2024

At Penguin Random House , Suzanne Herz is rejoining Penguin Random House as publisher of John Grisham , on April 15th, and will report to chief revenue officer Jaci Updike. Marisa Nakasone has joined Knopf Doubleday Publishing Group as designer. Cassie Gitkins has joined Random House Publishing Group as production editor.

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Art Director Creative Director Editorial Publisher 71

Publishing Trends

MAY 23, 2024

Followin g an introduction by NYU host and Associate Dean of NYU SPS Center for Publishing and Applied Liberal Arts, Andrea Chambers , and AALA’s Jennifer Weltz , the kickoff panel featured S&S ’s Jon Karp, Scholastic ’s Peter Warwick , Abrams ’ Mary McAveney and Baker & Taylor ’s Aman Kochar.

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Portfolio Publisher Publishing Publishing 67

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. What Is a Content Marketer?

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Publishing Trends

FEBRUARY 20, 2024

Alessandra Balzer and Donna Bray will move from HarperCollins to Macmillan Children’s Publishing Group on April 15 They will set up a new iteration of the Balzer + Bray imprint with both having the title of SVP and co-publisher. Mark Warner is joining HarperCollins Christian Publishing as VP of business development and operations.

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Editorial Agency Publisher Publishing 64

Grammarly

JANUARY 31, 2024

Grammarly Business is essential to helping Databricks content teams align on communication standards. However, the in-house editorial team was still small and mighty. We’re surrounded by words, and words are still how we communicate,” said Neil Hamilton, Databricks’s Head of Editorial.

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Editorial Team Editorial Copy Editor Communication 81

The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. After all, for a content strategy to find success, consistency is key.

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Marketing Content Creation Content Creator Content 59

Make a Living Writing

SEPTEMBER 3, 2023

If your mind jumps to the old-school newspaper section with editorials, opinion pieces, and letters to the editor, you’re probably thinking it’s a waste of time. Getting paid $300 to $1,500 for opinion pieces, essays, and editorials is still happening. But writing op-ed pieces is still a thing. It was timely.

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Freelance Editorial Writing Marketing 109

Publishing Trends

OCTOBER 4, 2023

Will Schwitzer has been named CEO at scholarly publishing platform, Silverchair. Greyson Corley , has joined as trade marketing assistant, previously they interred at Macmillan Children’s Publishing Group. Keren Baltzer has been named associate publisher at Zondervan Books. He will start November 13th.

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Editorial Finance Agency Storytelling 62

Express Writers

JUNE 6, 2023

Whether you are a small business just getting started or have been dabbling in SEO for a while, one term you might have come across is “content strategy.” Still, the content calendar is the more important and often unspoken strategy you need to know. Most importantly, a content calendar is not limited to blogs.

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Social Media Editorial Content Content Creation 52

Melanie Saxton

OCTOBER 15, 2023

Below is some helpful guidance, especially for first-time authors who need professional help with the editing and publishing journey. Look for editors with backgrounds as English majors, creative writing majors, journalism majors, and digital content majors. How about copywriting and copyediting coursework? Experience is key.

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Watch Me Explain the Amazing ROI of Content Marketing.

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Content Marketing IT Search Engine Optimization Marketing 95

Publishing Trends

JANUARY 16, 2024

She first joined S&S in 2008 after three years as publisher of Rodale Books. Kaitilin Harri has been named senior director of publishing at William Morrow. Jim Dassise, the western region business manager for Arcadia Publishing has left. Doubleday Canada has Diyasha Sen joining as editorial assistant.

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Editorial Creative Director Copy Editor Agency 69

Intergrowth

APRIL 9, 2023

No two content marketing teams look the same. Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. In some organizations, the content department exists of a single marketing manager who works with an outside digital marketing agency to build content for their website.

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