Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Define your verbal strategy.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos.

Copywriting 130

Copywriting Copywriter Script Portfolio 130

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriting 162

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

Brand 104

Brand Contractor Editorial Content 104

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like. Robert’s take?

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Content Marketing Marketing Editorial Storytelling 95

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing? Does content marketing work?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Ask the staff to pick the winners in each contest, guessing which piece of content earned the higher metric until they’ve completed all 61 “games” in the content marketing brackets.

Content Marketing 103

Content Marketing Marketing Content Storytelling 103

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 108

Brand Content Storytelling Editorial Team 108

Contently

DECEMBER 14, 2022

While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content? The end goal?

Editorial 90

Editorial Content Lead Generation Brand Awareness 90

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

Content Marketing 104

Content Marketing Marketing Content Editorial 104

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

Brand 105

Brand Storytelling Creativity Text 105

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.

SEO 86

SEO Finance Content Concept 86

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. If you have a WordPress website, this may be the most obvious and seamless option, especially if you’re already comfortable with the content manager. You own the content.

Storytelling 140

Storytelling Social Media Content Creator Editorial 140

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

Content Marketing 89

Content Marketing Editorial Healthcare Entertainment 89

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. content team’s work is viewed as a strategic player in the whole brand.

Content Marketing 73

Content Marketing Art Director Creative Director Marketing 73

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams. Want More Productivity?

Content Marketing 98

Content Marketing Marketing Content Collaboration 98

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Are you ready to create some DIY visual content?

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Editorial Team Storytelling Text Editorial 112

Buffer

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

Content Creator 78

Content Creator Editorial Content Creation Content 78

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 99

Content Marketing Marketing Content Content Creator 99

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter? Why is that?

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Content Creation Content Social Media Content Creator 98

Neil Patel

JUNE 1, 2021

In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Videos are known as a content format that offers quick consumption as its main advantage. Storytelling Videos. You’ve come to the right place!

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

JULY 2, 2018

Lousy content comes in many forms – cliché, repetitive, arrogant, boring, busy, and maybe a tad too SEO-focused. If you want to win loyal readers and create strong readership relationships, you must create memorable content. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks. writingtips ? Click To Tweet.

Content 109

Content Entertainment Content Creator Storytelling 109

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 109

Content Marketing Marketing Content Retail 109

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. HANDPICKED RELATED CONTENT: 27 Reasons Why Your Content Sucks.

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Document your content marketing mission statement.”. When you’re stuck trying to create content, one thing you should do is document your journey.”. Cathy McPhillips , vice president of marketing, Content Marketing Institute.

Content Marketing 96

Content Marketing Marketing Content Editorial Team 96

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco. At Maria B.

Art Director 81

Art Director Editorial Agency Publisher 81

Content Marketing Institute

MAY 9, 2018

HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine.

Brand 100

Brand Storytelling Food Manufacturing 100

Content Marketing Institute

NOVEMBER 13, 2017

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Of course, the question looms: How do you put a team together for content marketing? Click To Tweet.

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Content Marketing Marketing Content Search Engine Optimization 92

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: How The Weather Channel Does Social Media. But how do the two work in harmony?

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ).

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Content Marketing Marketing Government Food 93

Content Marketing Institute

FEBRUARY 8, 2018

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content. One company paying another to publish the content.

Advertising 105

Advertising Editorial Content Marketing Ads 105

Neil Patel

AUGUST 25, 2021

For example, from Buzzfeed.com : According to the Content Marketing Institute , the brain seems to believe odd numbers more than even numbers. If you want people to read your content, do you have a good reason why they should? After all, great content always starts with a headline that captures your reader’s attention.

Writing 145

Writing Copy Content Marketing Landing Page 145

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Develop a Content Calendar 5.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Publishing Trends

OCTOBER 6, 2022

Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. At university presses… Dawn Durante joins the University of North Carolina Press as Assistant Editorial Director, starting October 17. At Storey Publishing , Carleen Madigan becomes Editorial Director.

Editorial 66

Editorial Portfolio Art Director Hospitality 66

Content Marketing Institute

APRIL 19, 2018

You feel like you’re crafting the same content you did yesterday. Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Dig in the content archives.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111