Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 93

Contently

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

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Content Marketing Finance Brand Banking 52

Publishing Trends

OCTOBER 4, 2023

At Penguin Random House , Andy Hughes , senior VP and director of production and design at Knopf Doubleday Publishing Group , and Altie Karper , managing editor for Pantheon and Schocken and editorial director of Schocken will retire in December. She previously worked for Penguin Random House Editorial México. PROMOTIONS At St.

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Editorial Finance Agency Storytelling 80

Publishing Trends

APRIL 8, 2024

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco. At Maria B.

Art Director 81

Art Director Editorial Agency Publisher 81

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

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Content Writer Writer Medical Copywriter 162

Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g., Email engagement (e.g.,

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Agency Content Marketing Marketing Content 145

Jane Friedman

DECEMBER 15, 2022

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Is it the same or different from substantive, structural, comprehensive, and/or content editing?

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Editorial Proofreader Freelance Writer 135

The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter? Why is that?

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Content Creation Content Social Media Content Creator 98

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

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Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like. Robert’s take?

Content Marketing 98

Content Marketing Marketing Editorial Storytelling 98

Neil Patel

MARCH 29, 2021

Tired of hearing “content is king?” If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? Titled “Content is King,” he suggested most of the money generated on the internet would come from content, much like broadcasting. So, is content still king?

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Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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Content Creation Editorial Content Creator Content 111

Publishing Trends

OCTOBER 6, 2022

Diane Landolf has announced a new children’s editorial business, Diane Landolf Editorial. At university presses… Dawn Durante joins the University of North Carolina Press as Assistant Editorial Director, starting October 17. At Storey Publishing , Carleen Madigan becomes Editorial Director.

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Editorial Portfolio Art Director Hospitality 66

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. content team’s work is viewed as a strategic player in the whole brand.

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Content Marketing Art Director Creative Director Marketing 72

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Develop a Content Calendar 5.

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Content Marketing Marketing Content Content Creation 92

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? Your peers – even at brands lauded for their content approach – struggle with the same issues. Your peers – even at brands lauded for their content approach – struggle with the same issues. I’ll bet one of your top concerns is how to prove its value to the company.

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Brand Contractor Editorial Content 106

Smart Blogger

AUGUST 9, 2024

As a freelance content writer in the travel niche, you can make upwards of $300/piece writing for small travel magazines, while large magazines can pay as much as $1,500/travel article. The 21 Best Places to Find Travel Writing Jobs Numerous travel publications and websites need content writers and are willing to pay well.

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Writer Writing Freelance Portfolio 81

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Define your verbal strategy.

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Ask the staff to pick the winners in each contest, guessing which piece of content earned the higher metric until they’ve completed all 61 “games” in the content marketing brackets.

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Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

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Content Creation Content Editorial Team Storytelling 111

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

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Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing? Does content marketing work?

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Content Marketing Marketing Content Editorial 110

Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Editorial Healthcare Entertainment 87

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 109

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams. Want More Productivity?

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Content Marketing Marketing Content Collaboration 100

CoSchedule

JANUARY 19, 2023

table of contents] Ready to dive deeper into the 10x Marketing Formula? Download Now Mindset: Content Hacking A content hacker is a “results or die” marketer who merges agile growth tactics with high-converting content to achieve rapid 10x growth. This book is about finding those strategic shortcuts.

Marketing 57

Marketing Storytelling Editorial Projects 57

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. sample expect their content marketing budget to remain the same over the next 12 months.

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Content Marketing Marketing Content Editorial 105

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. If you have a WordPress website, this may be the most obvious and seamless option, especially if you’re already comfortable with the content manager. You own the content.

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Storytelling Social Media Content Creator Editorial 140

Content Marketing Institute

NOVEMBER 28, 2018

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. A Primer to Boost Your Content’s Readability.

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Content Marketing Brand Retail Marketing 94

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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Content Marketing Marketing Content Content Creator 102

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do. What is a Content Marketing Specialist?

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Content Marketing Marketing Content Entertainment 52

ProBlogger

NOVEMBER 7, 2016

Factors to Consider When Shaping Content Strategy for Your Blog. In today’s lesson, I want to share 11 factors to consider when thinking about developing your blog’s editorial strategy and thinking about your blog’s editorial style. Putting thought into what content you want to focus upon creating is so important.

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Editorial Content Blog Blogging 31

Neil Patel

JUNE 1, 2021

In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Videos are known as a content format that offers quick consumption as its main advantage. Storytelling Videos. You’ve come to the right place!

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Are you ready to create some DIY visual content?

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Editorial Team Storytelling Text Editorial 112

Contently

JULY 24, 2024

Here’s how to navigate the choppy waters of professional visual storytellers to find someone who will help your brand’s images make a splash. Many organizations search online or go through word of mouth, but if you’re a Contently client, you just need to submit a custom photography talent request. What’s next?

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Freelance Brand Portfolio Projects 52

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Document your content marketing mission statement.”. When you’re stuck trying to create content, one thing you should do is document your journey.”. Cathy McPhillips , vice president of marketing, Content Marketing Institute.

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Content Marketing Marketing Content Editorial Team 98

Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Avoid Legal Action: Take Proper Steps to Own the Content. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ).

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Content Marketing Marketing Government Food 95