Nick Ursborne

SEPTEMBER 10, 2023

Here are three ways empathy will help you… Use empathy to differentiate your writing from AI-generated outputs. There are many things that ChatGPT and other AI writing tools can do really well. As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI.

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Copywriter Copywriting Sales Copy Copy 221

Credible Content

SEPTEMBER 19, 2022

Step-by-step guide to writing better copy. These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Copywriting steps by Joseph Sugarman.

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Copy Copywriter Copywriting Writing 130

Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Step one is simply to infuse your writing with more emotion.

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Copywriter Copywriting Copy Writer 236

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Nick Ursborne

SEPTEMBER 13, 2023

Once I’m done researching and outlining with GPT-4, I open up Nick-4 and look for ways to add Emotional Intelligence to whatever I’m writing. In other words, I’ll never just start writing based on the output of GPT-4 alone. Here are just three of many types of story you can add to your copy and content. Yup, Nick-4 is me.)

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Copy Copywriter Copywriting Content 202

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. Then you have dozens, if not hundreds of new AI-writing platforms, most of which are using these models as the engines that drives them. And that means most AI writing lacks the human touch. Which is why you might want to take my course, Futureproof Copywriting.

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Copywriter Copywriting Writing Freelance 258

Nick Ursborne

MAY 20, 2024

Writing prompts shouldn’t feel like you’re acting as a “prompt engineer”. Writing prompts is not engineering. They complain about the quality of writing, and jump onto social media to declare with absolute certainty that AI will never be able to write as well as humans. Honestly, I don’t much like that term.

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Writing Copywriter Copywriting Engineering 202

Express Writers

APRIL 1, 2024

The terms copywriting and copyrighting often receive the same mix-ups. As a copyWRITING business, this copywrite vs. copyright mix-up is a little more personal, as we are not prepared to take on copyRIGHTING jobs. Here’s an easy way to differentiate copywriting vs. copyrighting. Even the term copy has different meanings.

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Copywriter Copywriting Persuasion Food 86

Nick Ursborne

DECEMBER 26, 2023

This means we are already way past the conversation where some writers argue with me about whether AI writing is “good enough”. The question now is how we can be part of the future of writing online. As any experienced copywriter will tell you, the most powerful force in sales copy is emotion. We’re 85% past that point.

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Copywriter Copywriting Writing Sales Copy 253

Creative Little World

APRIL 11, 2023

In this article, I’m going to share 5 copywriting hacks you should be using. Writing successful copy is the key to any marketing campaign, and with so much out there, how do you make your message stand out in the crowd? Emotions are really powerful when copywriting, as we’ve just discussed. Know Your Audience.

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Copy Copywriter Copywriting Writing 52

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work? You change their mind.

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Persuasion Copywriter Copywriting Writing 130

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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Copywriter Copywriting Freelance Copywriting Freelance 177

Buffer

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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Copywriter Copywriting Social Media Persuasion 119

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

ContentWriters

APRIL 5, 2023

The best website copy is powerful. However, achieving such a high caliber of copywriting for the web is not an easy feat. Today, we’ll dive into six actionable tips to help you write great website copy. Today, we’ll dive into six actionable tips to help you write great website copy.

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Copy Website Writing Persuasion 98

Ashleyn Writes

APRIL 7, 2022

With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend. So, in this blog, I’m talking all about how to write engaging ad copy that gets the click! This is what copywriters call “message matching.”

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Ad Copy Copy Ads Landing Page 130

Susan Greene

NOVEMBER 5, 2022

A professional copywriter can write product descriptions that attract investors and persuade them to buy. Good marketing starts with writing your website. The copywriting on your website could be more dynamic. Work with a professional copywriter to create compelling web copy. Start with Your Website.

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Copywriter Copywriting Freelance Copywriting Sales Copy 130

Nick Ursborne

MARCH 3, 2024

The question in the headline was asked by a good friend, and highly-regarded copywriter. As professional copywriters we can write better than any AI, and we naturally infuse our work with emotion… because we know it works. The post Why use AI writing tools like ChatGPT when you can do better work on your own?

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Copywriter Copywriting Writing Freelance 238

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Copywriter Copywriting Proofreader Persuasion 130

Nick Ursborne

JANUARY 15, 2024

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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Ads Ad Copy Storytelling Copywriter 217

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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Copywriter Copywriting Writer Writing 111

Nick Ursborne

FEBRUARY 19, 2024

It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. At their current level of performance, these tools often produce generic, slightly robotic text that can’t entirely replicate that unique human touch in writing. It’s the same with AI writing tools.

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Copywriter Copywriting Writing Storytelling 226

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Susan Greene

SEPTEMBER 29, 2022

Need help with copy for your SaaS product? That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? Get a quote.

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Copywriter Copywriting Copy Persuasion 130

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. What is Copywriting? Intriguing?

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Copywriter Copywriting Copy Persuasion 76

Susan Greene

AUGUST 7, 2022

If you’re selling your skincare products online, it all starts with writing your website. You need copywriting that’s dynamic and captures attention. A skincare copywriter could help you stand out in the crowded skincare e-commerce field and generate more sales. It’s okay if writing isn’t your thing. Packaging copy.

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Copywriter Copywriting Sales Copy Copy 130

Susan Greene

SEPTEMBER 30, 2022

The copywriting could be more dynamic. And admittedly, writing and marketing aren’t your strong suits. Plenty of wedding companies struggle with copywriting their marketing materials. It’s okay if writing isn’t your thing. Need help writing your wedding website or blog posts? A Quality Wedding Website. Get a quote.

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Copywriter Copywriting Sales Copy Copy 130

Nick Ursborne

OCTOBER 4, 2023

But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. This is why, to differentiate our own copy, we want to insert a real person into the narrative. What if you’re writing about this experience, but have never actually had to change a bicycle tire, far from home, on your own?

Storytelling 231

Storytelling Copywriter Copywriting Writing 231

Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. If you’re not sure what to post, work with a freelance copywriter who can create custom content for you.

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Copywriter Copywriting Freelance Copywriting Freelance 130

Nick Ursborne

SEPTEMBER 2, 2023

They definitely don’t write with emotional intelligence. Fortunately, we have a solution for that… Emotionally Intelligent writing. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 1 – Emotionally Intelligent writing makes people feel heard and understood.

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Writing Copywriter Copywriting Persuasion 244

Ashleyn Writes

FEBRUARY 7, 2022

Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. What Is AI Copywriting Software? AI copy generators are similar.

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Copywriter Copywriting Script Writing 130

Nick Ursborne

AUGUST 30, 2023

Emotion is at the core of great copy. Great copy touches its readers at an emotional level. As a result, when it writes copy or content, ChatGPT does a great job in pretty much every respect, except for one… there’s barely any emotion there. But human copywriters do care. We buy the car that makes us feel good.

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Copywriter Copywriting Writing Script 194

Susan Greene

FEBRUARY 20, 2023

Can artificial intelligence craft marketing copy better or as good as skilled copywriters? Dear Susan, One of my clients who recently started a travel-tour business in California hired me to write a Home page and an About Us page for a website that was still being designed. I wrote the copy and submitted my drafts.

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Copywriter Copywriting Copy Marketing Copy 130

Nick Ursborne

NOVEMBER 14, 2023

There is something flat and unsatisfying about writing in a formulaic way. Academic writing. Business writing. Marketing writing. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

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Copywriter Copywriting Writing Landing Page 234

Express Writers

APRIL 24, 2024

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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Freelance Copywriting Copywriter Copywriting Freelance 87

Income Diary

DECEMBER 24, 2023

Our good friend Clive Cable recently showed on how he used Prompt Engineering to speed up the delivery of his copywriting services. For me, the most impressive aspect of this is how Clive uses ChatGPT to critique his own already great copy to produce something exceptional. (He You don’t know what great copy looks like.

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Sales Copy Copy Sales Copywriter 119