How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Apple uses a lot of subheads, and these subheads tell the key story, guiding web visitors through the sales information. Even if you read only the subheads you get the gist of the sales pitch. Read Apple’s copy and you’ll find many more examples of the FAB formula.
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