Remove Copy Remove Marketing Copy Remove Persuasion Remove Script
article thumbnail

How to Copywrite With AI

Grammarly

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places.

article thumbnail

Struggling to Write Copy? There’s a Better (and Affordable) Way

Susan Greene

A skilled copywriter can craft copy that: Attracts prospective customers. I specialize in writing copy that generates leads and sales. I work with small- to mid-sized companies that can’t afford a full-service marketing firm or ad agency but appreciate the value of high quality, persuasive copy in their marketing materials.

Copy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

UX Copywriting: What It Is & Why It Matters (+ Examples)

Smart Blogger

UX copywriting, or microcopy, is the short form copy that guides users through the critical touch-points of an app or website’s customer journey. Good UX copy lets the user know what’s coming. That’s why effective UX copy matters. At their most fundamental, microcopy is navigational, conventional copy is persuasive.

article thumbnail

What is Content Writing? 10 Essential Tips for Irresistible Content

Smart Blogger

The term “content writing” covers everything that goes into planning, writing, editing, and publishing written digital marketing content. It might include a blog post (like the one you’re reading now), video or podcast scripts , social media posts , ebooks , white papers , press releases, web pages, and the like.

Writing 102
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Before he starts writing a script, he answers the following questions, which I’ve answered for this article as an example.

Concept 52
article thumbnail

How to Use The Five-Act Structure to Turn Concepts Into Compelling Stories

Freelance Writing Jobs

Convenient, then, that in marketing content you’re writing for a targeted reader with a problem who needs solving. You’ll probably have heard of the three-act structure Hollywood film scripts are written to follow. Before he starts writing a script, he answers the following questions, which I’ve answered for this article as an example.

Concept 52
article thumbnail

Everything You Want to Know About Becoming a Freelance Copywriter

Susan Greene

Copywriters write advertising and marketing copy, such as websites, brochures, ads, blog posts and more. The words we write (our “copy”) sell products and services, convince people to take an action, or persuade them to think of a company or brand in a certain light. I’m revising my copy based on client feedback.