How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. A common trick of persuasive marketing copy is to communicate both benefits and features : Benefits explain to customers how a product will improve their lives and that’s why they may want to buy (e.g., Address them head-on in your copy. Next, ask So what?
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