How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Write for both scanners and readers. Copywriting tip: To write for both scanners and readers, create a clear information hierarchy. Read Apple’s copy and you’ll find many more examples of the FAB formula. Address them head-on in your copy. Next, ask So what?
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