copywriter-with-ai-and-ei 
Nick Ursborne
JANUARY 15, 2024
Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. It even came up with our copywriter’s name… Emma. As part of its training dataset, this Custom GPT has direct access to pretty much everything I have ever written about AI and EI.
Nick Ursborne
DECEMBER 26, 2023
According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. through a combination of AI and humans. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. We’re 85% past that point.
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Nick Ursborne
SEPTEMBER 29, 2023
It’s impossible to achieve if you rely too much on AI for your marketing communications. So where does AI come into our journey to authentic communication? This is where AI can help, simply because it is so good at crunching, analyzing and summarizing huge piles of data. At its heart, it’s about radical honesty and transparency.
Nick Ursborne
SEPTEMBER 2, 2023
AI is the big thing right now. This is a problem for writers and marketers who rely too heavily on AI. Here are five ways in which emotionally intelligent writing raises the bar way above what AI alone can achieve. #1 And while tools like ChatGPT are incredible in many ways, there’s one thing they’re really, really bad at.
Nick Ursborne
AUGUST 30, 2023
This has always been the case… before AI, before the Web, before computers. But AI tools like ChatGPT don’t lead with emotion. ChatGPT is an AI. An AI doesn’t care about the feelings of its readers. But human copywriters do care. Some copywriters are already making this mistake. It has zero feelings.
Nick Ursborne
JANUARY 4, 2024
Which comes first, AI or EI? Do you start your writing project with AI, and then tweak the outputs to make the copy more emotionally intelligent? Does this mean I can rely on AI tools to create emotionally intelligent copy? That’s how most people do this. And it’s how I do it myself, some of the time.
Nick Ursborne
NOVEMBER 14, 2023
As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. It not only sets your writing apart from anything done by AI alone, but can also be more deeply rewarding for you as a writer and a person. Let’s look at just 3 of the ways EI writing can enrich your life.
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