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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. As much as possible is automated.

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API-Powered Copywriting: Enhancing Efficiency and Creativity

Copywriter Collective

How can API-powered copywriting tools enhance efficiency and creativity? As the world of technology moves ever onward, the business of copywriting and freelance writing has become more competitive than ever. This is mainly due to the continual development and AI-powered copywriting. How can APIs help?

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How to use irony in effective copywriting

Credible Content

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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7 Nuances of Writing for Retailers Compared to Creative Writing

Freelance Writing Jobs

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Before applying for copywriting jobs online, ensure you know how to write for retail. Creative writers might analyze this piece of furniture on a metaphysical level and write an abstract life metaphor.

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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How Automation Streamlines Efficiency and Creativity in Copywriting Businesses

Copywriter Collective

In today’s fast-paced digital landscape, copywriting businesses face the challenge of delivering compelling content while meeting tight deadlines. The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity.

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Copywriting Corporate Books

Melanie Saxton

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Types of Business Books — the Serious Lens When copywriting corporate books, I keep in mind the varieties of literature encompassing “business.” Do You Need Help Copywriting Your Corporate Book?