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In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. As much as possible is automated.

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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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How to use irony in effective copywriting

Credible Content

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriting Corporate Books

Melanie Saxton

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Types of Business Books — the Serious Lens When copywriting corporate books, I keep in mind the varieties of literature encompassing “business.” Do You Need Help Copywriting Your Corporate Book?

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How to Start Your Career as a Freelance Copywriter

Express Writers

If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. If you have ever wondered how to get started as a freelance copywriter, this guide is for you. What Is a Freelance Copywriter?

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There Are Copywriting Enquiries … And There Are Copywriting Enquiries

Caroline Gibson

I’ve had some rather interesting (ahem) copywriting enquiries over the years; the best being from someone whose new business idea involved inviting people to live in trees on a South Pacific island and not use any money. He instructed me to be as creative as I wanted and to “invert your thought plate.” Will this be plagiarism free?