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How to Create Long-Form Content (& Why It Matters)

Content Hacker

It would be easy to assume that long-form content is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-form content reigns supreme. Learning how to create long-form content is therefore a waste of time. Overwhelmingly, written content.

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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What Is Direct Response Copywriting?

Express Writers

Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. In contrast, direct-response copywriting focuses on the immediate moment. They refused to even consider another copywriter. Why is this headline so effective?

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10+ Essential Copywriting Skills (& Tips) to Help You Flourish

Smart Blogger

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. Let’s dive in!

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. What is Copywriting?

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GPT-3.5: The Robots Are Here to Take Over Your Writing, or Are They? Exploring Copywriting AI

Content Hacker

That includes in the field of copywriting. AI is taking over marketing as a whole, and it’s especially coming after copywriting jobs – big time. The Copywriting AI Tool Here to Stay. Interesting, isn’t it, how hard AI copywriting tools have to work to become… safe? . It’s not a trend.

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What is a sustainability copywriter?

The Ethical Copywriter

A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. First things first – what is a copywriter? A copywriter is someone who writes marketing materials for companies.