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What is the PASTOR framework in copywriting? Explained with a real-world example

Credible Content

PASTOR copywriting framework explained. Different frameworks are used in copywriting. It may not be apparent to the readers, but most successful copywriters use one or another framework to craft their copies and make the right impact. Bust before that, Why should you use a copywriting framework? It gives you a direction.

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. Of course, Apple’s copywriters know the power of specificity, too: iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars. 27-28 (Kindle edition) 2.

Writing 184
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Prompt Engineering: A Guide for Bloggers and Content Creators

Income Diary

My good f r iend and copyw r iting buddy, Clive Cable r ecently explained he was t r ansitioning to being a P r ompt Enginee r. What is a P r ompt Enginee r? He would write a blog post to explain why he as a Top Copywriter was so excited about AI and why he was now a Prompt Engineer! (Or I had not hea r d the te r m befo r e.

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I Took These Content Mill Jobs & Realized Something

Elna Cain

Is there such a thing as copywriter jobs content mills? As a copywriter, you don’t want to start on a platform like a content mill and wonder, “how long should I do content mill jobs as a copywriter?” From their guide, they say, “ [P]opular topics and price them in the $15-$30 range.

Content 169
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A Quick Start Guide to Client & Customer Voice Hacking

Ashleyn Writes

We’re actually putting this inside the new Copywriting for Creatives curriculum because it was so very helpful and we’ve dubbed it, “the research rainbow” This is what I’m using to file pain-points, sticky messages, desires, everything. I’ve got my P-A-R-I-S sales copy framework. This is my baby.

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How to put the fear of death into your writing

Ben Settle

And since then, I don’t think the sheer output of writing dwarfing everything I did the 17 years before that up in this copywriting and marketing business is a coincidence. The reason for bios ain’t so much instructional though. Very little “how to” info in bios.

Writing 59
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Why AI is just the new cheap Chinese knock-off of marketing

Ben Settle

Which brings me to AI: I have read all about how AI is going to radically change everything in marketing & copywriting — from content to design to marketing to copywriting to emails to everything in between. The reason: Nobody finds rip-offs as valuable as the real thing. That lack of humanity means there’s no relationship.