How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing
Enchanting Marketing
NOVEMBER 14, 2023
For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. So, concrete language improves customer satisfaction and increases sales. Don’t want to come across as self-centered? 5 (2021), quoted in Writing for Impact , p. 1 So, simplicity motivates people to keep reading.
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