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People Round Up, Mid April, 2024

Publishing Trends

In Agency News… At The Book Group , Caitlin O’Shaughnessy has joined in the new hybrid role of director of strategy & business development, literary agent, starting in June. At Aevitas Creative Management , Adriana Domingeuz is named partner. She was previously the editorial director at Baker Publishing Group.

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People Round Up, Early January, 2024

Publishing Trends

Jenny Davis has been named creative director, leading the newly created illustrated design team, at the Random House Publishing Group. She will report to SVP, creative director Paolo Pepe. Dorian Randall has been promoted to senior literary scout. Grace Layer has been promoted to associate editor at Dutton.

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People Round Up, Early April, 2024

Publishing Trends

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. At Dunow, Carlson & Lerner Literary Agency , Ariella Datz has been promoted to agent. Alexis Neuville is promoted to manager, marketing.

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How to Humanize PPC Ads

Neil Patel

You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them? Use Social Media. Your buyer personas are also good for shaping your social media strategy. He was a job hunter who hit upon the idea of bidding on the names of five creative directors.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

But copywriters are creatives who can manipulate language in a unique way. The seven-line advert he crafted had the intention of promoting a handbook for priests. They must also have a creative streak to churn out a good copy. Collaborate with marketing, product, and creative departments to develop the right messaging.

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People Round-Up, Mid-December 2022

Publishing Trends

Rick Rekedal joins David C Cook as Chief Creative Officer. Katrina Turner joins as Production Editor; Antoaneta Georgieva joins as Designer; and Michelle Lecumberry joins as Marketing and Social Media Associate for Sourcebooks Fire. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm.

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How to Create an Editorial Calendar That Will Streamline Your Content Strategy

Neil Patel

An editorial calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. In many ways, an editorial calendar is a lifesaver for creatives and business owners. Helping with promotional activities. Understand your customers : Which social media sites do your audience use?

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