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People Round Up, Early April, 2024

Publishing Trends

At Random House , Sara Birmingham will join May 6 as executive editor, reporting to VP editor in chief Ben Greenburg and working closely with editorial director Caitlin McKenna , to expand the fiction list. At HarperOne , Nina Shield will join as VP, editorial director, starting April 22. She was previously at Ecco.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

Editing and proofreading work to meet editorial standards. Collaborate with marketing, product, and creative departments to develop the right messaging. The typical progression is junior copywriter > senior copywriter > Creative director. The next step is the creative director and then the marketing director.

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How Content Marketing Became Brand’s Trusted, Unified Source

Content Marketing Institute

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” As the editorial director, Glenn also writes content, rewrites stories from other groups, and checks the quality of everything produced. Build on results.