Neil Patel

APRIL 28, 2021

However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube. Use Storytelling. I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling. Don’t Use the Direct Sales Approach. Use Social Media.

Ads 81

Ads Creative Director Storytelling Advertising 81

Publishing Trends

APRIL 8, 2024

Jen Schwabinger , VP and director, sales development is departing after 40 years with the company. Jennifer Trzaska will join as imprint sales director for Little, Brown, Running Press Group , and Workman Publishing. She was previously at Penguin Random House as imprint sales director of the Penguin Publishing Group.

Art Director 67

Art Director Editorial Agency Creative Director 67

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Beginning in 2017, the team began focusing on developing content to generate true demand rather than fulfilling requests from sales representatives for ad hoc content.

Content Marketing 61

Content Marketing Art Director Creative Director Storytelling 61

Neil Patel

JULY 9, 2021

Influencer marketing is one of the best ways to drive sales. It’s one of the best ways to drive big sales. Campaign-specific hashtags are one of the best ways to spread brand awareness and drive sales. Storytelling increases conversions. Most of us can’t wait that long for results. So, what do you do?

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

The Creative Penn

JUNE 29, 2023

One of the things that we hear from them over and over, especially from our most successful and prolific authors, was that they'd finish a book, they'd put it up for sale, and then the very next day, their readers would start asking them for the sequel. As the creative director, you are driving. You drive the tool as the author.

Writing 98

Writing Prose Creativity Engineering 98