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How to Use The Facebook Creative Hub

Neil Patel

Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager. What Is Facebook Creative Hub? What Value Does the Facebook Creative Hub Provide for Marketers ?

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Changes In Publishing With Jane Friedman

The Creative Penn

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

The word “eBook” (also spelled “ebook” or “e-book”) is just what its name suggests: a digital “book” that’s published electronically for lead generation, knowledge sharing, and building through leadership. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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5 Ways to Instantly Gain More Leads

Neil Patel

Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts. A/B Test Your CTAs.

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20 Business Blogging Statistics That Will Blow Your Mind

BKA Content

Here are the best business blogging statistics to illustrate the importance of publishing online content for your brand. According to Findstack, the vast majority of people who publish business blogs have moved away from the DIY approach. Quora Creative refers to this type of content as a compounding blog post.

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What is direct response copywriting? 22 advantages of using direct response copywriting to promote your business

Credible Content

After all, no matter how many web pages and blog posts I publish on my website, in the end, I want my prospective clients to contact me for content writing and copywriting assignments. Opt-in Forms and Lead Generation Use direct response techniques to capture visitor information through opt-in forms and lead generation mechanisms.

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How to Establish a B2B Content Marketing Strategy

ContentWriters

It builds trust, which supports lead generation and client retention. ” If your goal is lead generation, a KPI could be “number of free trial sign-ups.” ” If you’re looking to generate organic traffic, your KPI could be “website traffic from search engines.”