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AI Do’s and Don’ts in Digital Marketing

The Hoth

In particular, AI solutions are popping up left and right in the digital marketing space. Many companies & digital marketing agencies are already using AI tools to curate, generate, and proofread their content – with varying rates of success. There are even tools that can create videos based on sets of still images.

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A Comprehensive Guide to Pinterest SEO

Neil Patel

Although Pinterest is often regarded as the go-to platform for pinning recipes and home décor ideas, it’s also a powerful digital marketing tool. With these stats in mind, let’s dive into how people search on Pinterest, how the Pinterest search algorithm works, and how to leverage Pinterest SEO. Let’s get back to the basics.

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How to Put Together a Video Marketing Strategy That Works

Content Hacker

A robust video marketing plan can serve a variety of purposes in marketing: Brand Awareness: Creating videos that showcase your brand’s personality, values, and offerings can help build brand awareness and recognition. How to Put Together a Video Marketing Strategy Start by establishing your goals and key messages.

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Impactful SEO Audits for B2B

Moz

Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. My name is Carly Schoonhoven, and I'm a Senior SEO Manager at Obility. We're a B2B digital marketing agency here in Portland, Oregon. So SEO, it doesn't exist in a vacuum.

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Content Writing Vs. Copywriting: What’s the Difference?

Shorthand Content Marketing

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . The simplest way to explain the difference in copywriting vs. content writing is to look at two different websites covering the same topic. Persuasive writing is at the core of all good marketing copy.

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SEO Competitive Analysis for B2B — Whiteboard Friday

Moz

Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs. ? ? ? ? ? ?. I am the SEO Supervisor at Obility. Video Transcription.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Neil Patel

Not just because they have so many years of agency experience, but because they embody the true values of NP Digital. Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. Hannah Lu, Marketing at Waterdrop. Our SMB Clients.

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