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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. Landing pages.

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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store. Looking for tips to land high in the SERPs by creating content relevant to what users are searching for?

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Is It Better to Embed Videos or Link to Them?

Neil Patel

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Exposure, influence, and engagement are the keywords. When you reach this stage, your leads are considering whether they should engage with you or walk away. Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel.

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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. Reach previous prospects with the Engagement Custom Audience feature. Add an engaging image/video.

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Newsletter Examples: How to Use Newsletters to Grow Your Sales Funnel

ContentWriters

The average conversion rate for website visitors is 3.68% , but 55% of consumers who prefer digital engagement from businesses said email is the preferred means of contact. It allows you to send more targeted emails, which increases your open rate and keeps readers more engaged. How Can Newsletters Help My Business?

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