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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Landing page flaws can break your brand since the content and user experience influence whether a user will purchase the item. Once you have the page layout that best shows off your product, your collections can follow this same style for a high-quality user experience. These elements are the center of the user experience.

Content 102
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Is It Better to Embed Videos or Link to Them?

Neil Patel

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

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Understanding Google’s Bard AI & How it Plays Into SEO 

The Hoth

Yet, Bard’s rollout has been anything but smooth, as the chatbot made a factual error in its very first demo, causing parent company Alphabet Inc.’s While the initial demo failed to wow customers, the company made some necessary adjustments, and users were able to join a waitlist to chat with Bard on March 21st.

SEO 109
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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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7 Tips to Highlight Product Features on Your Website

Neil Patel

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Each target customer should have a dedicated landing page where you speak exclusively about relevant product features.

Website 142
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AI Do’s and Don’ts in Digital Marketing

The Hoth

AI technologies like ChatGPT & GPT-4 are capable of generating entire blog posts, landing pages, and images from scratch, which have massive potential for the future of content creation. That’s how the AI is able to write text, play games, and even generate images. Text generators. Video generators. Image generators.

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Facebook Lead Ads: What They Are and How to Use Them

Neil Patel

Rather than the traditional landing page, these ads keep users on social media while the prospect fills out a simple lead form with basic details such as their name, email address, and other contact information. Go to “Privacy” and include your link text and the URL to the “Privacy Policy” box. What Are Facebook Lead Ads?

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