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Who Needs a Marketplace Copywriter?

Melanie Saxton

That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences.

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To Get on Podcasts, Create a Media Kit

Jane Friedman

Amazon • Bookshop But before you pitch podcasts, I strongly encourage you to create a media kit. I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Don’t think about this as promoting yourself if you don’t want to.

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How to Win at Content Marketing [New Playbook]

Content Marketing Institute

And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. Being a marketer is an interesting job.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

Planning, creating, distributing, and promoting content typically involves people on more than one team. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution.

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What is a Content Creator? 7 Steps to Landing Your Dream Role

Smart Blogger

As a content creator, you’re not just a behind-the-scenes player; you’re a storyteller, a trendsetter, and an influencer. With the digital age at its peak, there’s never been a better time. These creative professionals take on the immense responsibility of being the lifeblood of the digital media ecosystem.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet.