Contently

DECEMBER 13, 2022

It usually happens in the middle and bottom of the marketing funnel and means a prospect has taken an action, like downloading an eBook or filling out a submission form that allows you to build a deeper relationship with them. Gating content for lead generation. Social media: Likes, shares, and comments.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

ContentWriters

MARCH 6, 2024

It maximizes organic traffic by incorporating keyword research, competitor analysis, and best practices. Target Keywords Identify the primary and secondary keyword phrases you want to use. A well-crafted keyword strategy is essential if your goal is to be indexed by search engines and found by the right buyers at the right time.

SEO 98

SEO Writing Content Brand Awareness 98

The Hoth

JANUARY 31, 2023

Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. There’s a significant reason why the salesmen of the famous movie/play Glengarry Glen Ross place so much stock on obtaining high-quality leads.

SEO 98

SEO Healthcare Agency Lead Generation 98

BKA Content

NOVEMBER 13, 2022

Keyword research should also inform your ebook topic selection. If you’re new to keyword research, get started with an intuitive tool like Ahrefs Keyboard Explorer. While lead generation is the primary purpose of your ebook, CTAs within the content can draw your reader into the next phase of the marketing funnel.

Landing Page 83

Landing Page Proofreader Recruitment Lead Generation 83

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

The Hoth

FEBRUARY 15, 2023

In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. Once a user downloads the demo or free version, the goal then becomes nurturing them into becoming a paying customer. What makes it TOFU?

Marketing 102

Marketing Education Brand Awareness Keywords 102

Neil Patel

JANUARY 21, 2021

It’s always better to download plugins with more users and reviewers. And while you can download as many plugins as you want, that doesn’t mean you should. Downloading unnecessary plugins may even slow down your site and even compromise security. Landing Pages. See How Active the Support Section Is.

Landing Page 145

Landing Page Content Management System SEO Engineering 145

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 128

Content Marketing Marketing Social Media Search Engine Optimization 128

BKA Content

JULY 14, 2023

Before we get too far down the rabbit hole of how to increase engagement with your written SEO content, it’s a good idea to define exactly what online real estate leads look like. Most leads come from direct engagement with your online real estate content. The statistics speak for themselves.

Lead Generation 52

Lead Generation Landing Page Portfolio Social Media 52

Fat Joe

MAY 12, 2023

On-page SEO techniques focus on creating quality content that is informative for your readers and customers which help emphasize the EEAT credentials of both your brand’s authority and your site’s trustworthiness. Always remember to place the user first when conducting on-page content optimization.

SEO 59

SEO Lead Generation Keywords Landing Page 59

Neil Patel

FEBRUARY 17, 2021

The required action can be anything from reading a blog post to downloading a resource or making a purchase. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. Besides that, you can easily target a particular audience by using the right keywords, location, and other criteria.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

MARCH 4, 2021

You can send downloads (like resources and content upgrades) via Messenger. One way is to embed a link on your website that looks like a typical CTA , but instead of having leads provide their email addresses, the CTA asks if they can message you on Facebook. You can even gain a new lead when they leave a comment on your Facebook page.

Sales 143

Sales Landing Page Engagement Lead Generation 143

Smart Blogger

NOVEMBER 23, 2022

Chances are, you can put together a landing page like this within a few hours. You can create blog posts, videos, infographics or anything similar — but whatever you do, it should not be a sales page. Option #1: Digital Downloads. Software — Downloadable programs, games, apps, plugins, and cloud services.

Marketing 111

Marketing Professional Services Promotion Banking 111

Buffer

NOVEMBER 8, 2023

The ones I’ve seen used most often to track content performance are: Page views This is usually the biggest traffic number — the number of times a landing page or blog post on your site has been viewed. For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Neil Patel

JANUARY 21, 2021

Use Ubersuggest to Check Your Site’s Keyword Rank. If you’ve been targeting specific keywords in page content, use my tool Ubersuggest to assess your rank. Type in your domain, and you’ll see a list of SEO keywords your rank for, top pages, and an overview of your SEO keywords ranking.

Keywords 145

Keywords Text SEO Social Media 145

The Hoth

NOVEMBER 15, 2022

Even if you do all the work yourself, there’s still the massive time investment it takes to create and release regular content, make technical SEO tweaks, and conduct keyword research. . Lead generation businesses, for example, often have a hard time nailing down their traffic conversions, as they aren’t so black and white.

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Moz

JANUARY 22, 2019

If 20% of prospects who download a whitepaper end up becoming customers who spend $1000 with you, the download value might be $200 (20% of $1000). However, these customers may be getting to you through a different way such as landing pages. Blogging Let’s say Directive wants to create lead generation content.

Landing Page 56

Landing Page Sales Manufacturing Social Media 56

Moz

OCTOBER 18, 2020

For more local insights, download our State of Local SEO Industry Report. 70% of local marketers reported marketing budget cuts due to COVID-19, leading marketers to focus even more on the most impactful local SEO campaign elements. Our financial client created COVID landing pages for both personal and business accounts.

Hospitality 78

Hospitality SEO Consulting Landing Page 78

Intergrowth

MARCH 5, 2023

For instance, people might leave your site because: It loads too slow They’re overwhelmed by too many pictures and videos You’re targeting the wrong keywords — in which case you’re attracting the wrong audience Either way, your bounce rate can help you identify issues with your website. There are many explanations for a high bounce rate.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

SEPTEMBER 7, 2014

Ensure these include keywords. Avoid keyword stuffing (keep it to about 1 in 25, depending on sector). Consider long-tail search keywords and niche topics (rather than competing with the corporations). Link intelligently by including keywords in your links. as they go to leave the page. No there’s not.

Content 49

Content Landing Page Entertainment Government 49

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. Website’s “About Us” page.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Buffer

NOVEMBER 16, 2015

Write the executive summary Download the template! They show you which websites are ranking for the same keywords in search engines as you—which is super helpful! At a glance, you can see who else is getting organic and paid search engine attention for the keywords you might be targeting. Write the epilogue 21.

Content Marketing 52

Content Marketing Marketing Writing Content 52

ProBlogger

MARCH 31, 2011

Compendium’s blogging platform targets organic keywords in search engines, helps businesses acquire new customers, and serves as a hub for your social media strategy. Their packages are scalable based on keyword selection and services, as well as any upgrades that you might request. Why would you want a blog as a business?

Blog 41

Blog Blogging Search Engine Optimization Architecture 41

Moz

APRIL 3, 2019

To get your content to perform well in paid search, it’ll need to be more niche and targeted to the keywords you’re bidding on, otherwise, your quality score will suffer. This might mean you’ll need to develop more landing pages to cover your topics than you would for a page created for organic search. Original research.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. Webinars play a very important part in content marketing and lead generation process. To me, this looks like offering a great piece of downloadable content and continue to nurture the lead. Click To Tweet.

Content Marketing 109

Content Marketing Marketing Lead Generation Content 109

Content Marketing Institute

JANUARY 30, 2019

Watch the Google position movement for your keyword. Content marketing offers great lead-generation opportunities. Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper. How can you catch or keep their attention?

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

Contently

DECEMBER 16, 2022

Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Run: Brands fine-tune their content’s SEO value, attribute success to lead values, and use single-touch attribution. Leads Generated. Content leads can inform your content strategy.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Content Marketing Institute

JANUARY 21, 2019

That was the premise of Andy Crestodina’s Content Marketing World session, Content Strategy and SEO for B2B Lead Generation. I’ll summarize Andy’s advice for each of the four tactics and connect the dots to tie them with B2B lead generation. He downloaded a list of the top 50 marketing websites from alexa.com.

Content Marketing 94

Content Marketing Marketing Editorial Content 94