Jane Friedman

MAY 16, 2023

Photo by RDNE Stock project Today’s post is by publisher and author L.L. Barkat ( @llbarkat ) of Tweetspeak Poetry. If you’re an author who’s been using Mailchimp to grow your list and improve sales, it might be time to ditch Mailchimp and move to Substack. This is a big decision. I understand. After all, as a small publisher, I recently made the decision to move our Every Day Poems publication to Substack, and it took some real work to successfully do so.

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Content Marketing Institute

MAY 16, 2023

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.

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Brand Awareness Brand Marketing 100

AIIP

MAY 16, 2023

By Denise Carter and Chris Cochran (Editor’s note: In the coming weeks and months, the AIIP Connections Blog will present highlights from the annual conference held in April 2023.) The Association of Independent Information Professionals (AIIP) announced its award recipients on April 29th during the recently concluded annual conference (AIIP 2023), a hybrid event featuring… Read More » The post AIIP Honors Members at 2023 Awards Ceremony appeared first on AIIP Connections Blog.

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Blog Blogging IT Post 83

Ahrefs

MAY 16, 2023

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Blogging From Paradise

MAY 16, 2023

After reading my 100th blog post on “how to drive blog traffic” a few years into my blogging career I figured something out.

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Blog Blogging Blog Post Post 85

Freelance Union

MAY 16, 2023

IRS Tax Tip 2023-64, May 9, 2023 The IRS wants every taxpayer to be know and understand their rights in the event they need to work with the IRS on a personal tax matter. These 10 fundamental rights are collectively known as the Taxpayer Bill of Rights. Included on this list is the right to challenge the IRS's position and be heard. Here's more about what this right means for taxpayers.

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Blogging From Paradise

MAY 16, 2023

Bloggers often reach a crossroads.

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The Hoth

MAY 16, 2023

Link-building is an integral aspect of search engine optimization (SEO) due to the impact high-authority backlinks have on SERP rankings. For instance, the #1 ranked search result on Google has an average of 3.8x more backlinks than positions 2 – 10. Also, a study by Ahrefs found that the more backlinks you have, the more organic traffic you’ll generate.

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Search Engine Optimization Engineering SEO Social Media 98

Express Writers

MAY 16, 2023

Content that connects with your audience is worth every penny. Having a single piece of content that speaks to your desired audience, and connecting to your audiences meaningfully, often results in a higher ROI. It is essential, whether you are a small business or large corporation, that you know how to connect with your audience emotionally, and often that requires a special type of writer to do so.

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Audience Social Media Content Landing Page 52

Grammarly

MAY 16, 2023

Word classes, also known as parts of speech , are the different categories of words used in grammar. The major word classes are nouns, verbs, adjectives, and adverbs, but there are also minor word classes like prepositions, pronouns, conjunctions, and others. Every word class has its own rules for how it’s used, so knowing a word’s class is important for using it correctly.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration