Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For
ContentWriters
DECEMBER 13, 2023
Who do you turn to when you need a writer? Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal.
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