Grammarly

JANUARY 2, 2024

Everyone probably knows that a group of cows is called a herd and perhaps that a group of lions is called a pride, but did you know that a group of otters is sometimes referred to as a raft? Or that a group of swans can be called a wedge—but only when they’re flying? These terms for congregated animals are examples of collective nouns: nouns that refer to groups or collections.

Communication 109

Communication Audience Ads Writing 109

David Meerman Scott

JANUARY 2, 2024

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Content Creator 85

Content Creator Content 85

Smart Blogger

JANUARY 2, 2024

What are impressions on LinkedIn, and why should every professional, entrepreneur, and content creator care about them? Well, this vital metric is the key to unlocking your full potential on the world’s largest professional network. If you’re going to create content on LinkedIn, you want your posts to be seen and to make an impact, not just left to float aimlessly in the digital sea.

Social Media 81

Social Media Collaboration Brand Awareness Content Creator 81

Content Marketing Institute

JANUARY 2, 2024

Selecting a word for 2024 can work better than making resolutions. The word becomes a theme or intention rather than a set of rules you will likely break. Here’s an option for marketers in 2024.

Marketing 76

Marketing 76

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammar Underground

JANUARY 2, 2024

Affect is a verb and effect is a noun — usually. In rare cases, the opposite can be true. Here's how to get both right every time. The post Affect vs. Effect first appeared on Grammar Underground with June Casagrande.

Copy 52

Copy Post 52

Jasper

JANUARY 2, 2024

Experienced marketing experts share what AI needs to deliver maximum ROI this year

Marketing 52

Marketing 52

The Hoth

JANUARY 2, 2024

2023 was a doozy in terms of SEO. The SERP landscape underwent radical changes, AI-generated content swept across the web like a plague, and Google’s updates were some of the most volatile in history. Google also announced and released SGE (in its testing phase, anyway) – which turned the SEO world upside down. What’s that? It stands for Search Generative Experience, and it’s Google’s plan to incorporate generative AI into its search results.

SEO 59

SEO Content Creation Digital Marketing Social Media 59