Arrant Pedantry

DECEMBER 27, 2023

I’m excited to announce that I have a new publication coming out next year. Last year I was invited to contribute a chapter on dictionaries and editors to The Cambridge Handbook of the Dictionary , and the book is (finally!) available for preorder. You can get 60 percent off for the next month or so with the code 101928. My chapter is titled “Dictionaries and Editors”, and, as you might guess, it focuses on the relationship between dictionaries and some of their most frequent u

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Copy Editor Proofreader Editorial Copy 130

Grammarly

DECEMBER 27, 2023

You may understand what metaphors (and similes ) are, but what about extended metaphors? We hear and read them all the time, but could you identify one? Here, we dive into the meaning of extended metaphors, how they differ from regular metaphors, and examples of this figurative language in literature. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an extended metaphor?

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Concept Communication Ads Writing 93

Ben Settle

DECEMBER 27, 2023

Exactly 13 years ago in 2010 during the week between Christmas and New Years, I decided I’d had enough of client work. I was doing a lot of copywriting for others at the time. But I grew tired of it and wanted to be my own client. So I sat down during that week and hammered out a detailed business plan to build out a business selling info products and supplements to a male health-related niche.

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Copywriter Copywriting Script Sales 59

ProBlogger

DECEMBER 27, 2023

The post Why Stories are an Effective Communication Tool for Your Blog appeared first on ProBlogger. As I write this it is the last Tuesday morning of the month and I’m sitting in a local coffee shop going through my ‘ end of the month routine ‘ It involves a large lattè (everything else hinges on this) and some delving into my blogs metrics to see how they’ve been performing.

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Communication Blog Blogging Blogger 47

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ben Settle

DECEMBER 27, 2023

Recently, I was asked on this on Twitter: “Yo Ben random question, do you think it’s still feasible for someone to get into a crazy hot niche like email marketing / direct response services and actually go and ramp up to like $30k/m within a year if you’re completely new with no connections and experience ?” My response: 1. Email is very trendy – where it’s big and cool for a few years, then the next bright shiny object tool comes along and everyone grifts to that and says email is d

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Sales Copy Sales Copy Creativity 45

BKA Content

DECEMBER 27, 2023

What Is Compound SEO? It’s easy to recognize the importance of search engine optimization when 93% of all web traffic starts with an online search. However, keeping up with ever-changing methods can feel like climbing uphill. Compound SEO can help. What is compound SEO? It’s a long-term strategy that helps your site create a snowball effect in winning more and more rankings on the search engine results pages.

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SEO Search Engine Optimization Architecture Insurance 82