Tue.Dec 20, 2022

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Hand Pain From Typing Is Happening More For Women

Elna Cain

“If my chair suddenly changes position, I end up in pain.” This is what I told the Globe and Mail back when they interviewed me about the pain I experienced while working from home. My pain and discomfort started in my neck and back and eventually made their way through my arms to my hands. I had to start pacing myself and taking time off from work to allow the pain to subside.

Medical 147
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How to Send a Mass Email in Gmail

ThemeIsle

If you run a small online business with limited marketing resources, you may struggle to send bulk emails to your consumers. Fortunately, you can quickly and easily elevate your marketing strategy when you send a mass email in Gmail. In this post we'll show you how to do it. The post How to Send a Mass Email in Gmail appeared first on ThemeIsle Blog.

Marketing 124
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Christmas Gifts for Writers: 26 Best Ideas Every Writer Needs

ProWritingAid

We've put together a list of our favorite gifts for writers so you can wow the writer in your life with a thoughtful, useful gift that will help them grow and develop as a writer.

Writer 105
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What are the differences between Copywriting and Content writing?

Content Writing

Content Overview: . If content writing in modern times has a digital flavor, then copywriting is perhaps the right remedy to make a lasting impression. Both have their own flavor and relevance, and they target a specific business channel. If you find it difficult to read words, copywriting will most likely appeal to your emotions. Besides, if you take the time to validate any written material, content writing is your best option.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Content Marketing Articles Readers (Like You) Loved in 2022

Content Marketing Institute

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one.

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Our Favorite Christmas Books

ProWritingAid

'Tis the season, folks! We've got a list of the 25 best Christmas books ever written. Take a look and let us know if your favorite made the cut.

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Outwrite vs Grammarly: Which Is Better for You?

ProWritingAid

Grammarly is a popular AI-powered grammar checker that can help you strengthen your prose. Outwrite is an editing tool that focuses on eloquence. Learn more about Outwrite vs Grammarly.

Prose 72
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Concrete Nouns vs. Abstract Nouns

Grammarly

Concrete nouns and abstract nouns are broad categories of nouns based on physical existence: Concrete nouns are physical things that can be seen, touched, heard, etc.; abstract nouns are nonphysical ideas that cannot be perceived through the senses. For example, you can touch a muscle , which makes it a concrete noun, but you cannot touch strength , which makes it an abstract noun. .

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A Buyer Persona Example and Anatomy

Article Writing

Does anyone remember Aesop’s fable of the man, the boy and the donkey? The lesson of this classic tale is that trying to please everyone ultimately pleases no one. The same approach applies to your business. Everyone would buy your product or use your service in a perfect world. But this isn’t reality. Your product is made for certain people, and it’s your job to ensure those people are interested.

Food 59
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Will Artificial Intelligence Replace Copywriters?

Bright Company

Artificial intelligence is 2022’s hot topic, and it’s unlikely to be going anywhere fast in 2023, much to the dismay of the creative side of the world. The question, ‘will artificial intelligence replace copywriters’ has been hotly debated, in addition to many other potential at-risk roles, including Marketing, Graphic Design, Strategists, and so on.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How I Discovered the Restorative Powers of a Long, Quiet Winter

Enchanting Marketing

An ordinary Thursday morning, the 1st of December. It’s still dark. As I wake up, I notice an unusual sense of lightness, as if a burden has lifted. I’m writing this a few days later, and I’m glad you can’t see me. It’s cold, and I’m wearing a dressing gown over my clothes. I briefly interrupt my typing to wrap my fingers around a hot cup of tea.

Concept 56
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Will Artificial Intelligence Replace Copywriters?

Bright Company

Artificial intelligence is 2022’s hot topic, and it’s unlikely to be going anywhere fast in 2023, much to the dismay of the creative side of the world. The question, ‘will artificial intelligence replace copywriters’ has been hotly debated, in addition to many other potential at-risk roles, including Marketing, Graphic Design, Strategists, and so on.

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39 Celebrities Who Love Vegetable Gardening

Kristi Hines

View this post on Instagram A post shared by Mindy Kaling (@mindykaling). View this post on Instagram A post shared by Hugh Jackman (@thehughjackman). View this post on Instagram A post shared by Alexandra Raisman (@alyraisman). View this post on Instagram A post shared by Bridget Moynahan (@bridgetmoynahan). View this post on Instagram A post shared by Cindy Crawford (@cindycrawford).

Banking 29
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Marketing 101: Tips from a First-Time Conference Exhibitor

AIIP

By Roger Magnus As business owners, we frequently strive to put ourselves in our clients’ shoes. This is a good thing because we learn more about how we are perceived. The process of self-discovery can help us come up with new and innovative solutions for our clients. Recently, I set up a vendor table at… Read More » The post <strong>Marketing 101: Tips from a First-Time Conference Exhibitor</strong> appeared first on AIIP Connections Blog.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Digital Marketing Trends to Watch Out for in 2023

Skylark Virtual Services

The digital marketing landscape is constantly evolving, and it can be tough to keep up with the latest trends. That’s why we’ve put together a list of the top digital marketing trends for 2023! This year, we’re expecting to see more of a focus on video content, chatbots, and personalization. Keep reading to find out. The post Digital Marketing Trends to Watch Out for in 2023 appeared first on Skylark Virtual Services.

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Contently Gains New Momentum in G2 Winter 2023 Campaigns

Contently

As a content strategist, you want to ensure your content marketers write high-quality copy that drives results. If you’re not enlisting the expertise of internal hires, you have a variety of freelancers on different content marketing platforms vying for your assignment. How do you know which platform is the best — and the best fit for your company?

Content 15
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Big Congrats to the 3 Winners of Our December Writing Contest… Each Will Receive a $200 Payout for Writing an ‘About Us’ Page

AWAI

Sandy Franks announces the 3 winners of the $200 prize from our December writing contest in The Writer’s Life.

Writing 19
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How Does Google’s Helpful Content Update Impact SEO?

Neil Patel

Have you heard about the uproar of algorithms on the internet in recent history? Google recently released a new update that is shaking up the SEO world. The Helpful Content Update, as it is called, is designed to reward websites that produce high-quality content. This update has caused a lot of confusion and speculation in the SEO community, so I decided to put together this piece to help break it down.

SEO 89
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How Much Does SEO Cost? The Price of SEO Services in 2023

The Hoth

SEO (or Search Engine Optimization) is a vital part of digital marketing for practically every business. It’s no secret that searches from Google and other search engines drive 53.3% of all online traffic. This is the largest digital channel. Still, most business owners don’t have a yearly budget for it when planning for their yearly expenses.

SEO 105
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Top 6 Tax Changes You Should Know About for 2022

Freelance Union

Wondering what’s changed in the tax world from last year? We put together the top six 2022 federal tax changes that taxpayers like you should know about before filing your income tax return in 2023. Tax year 2021 saw major tax changes due to the coronavirus pandemic, but many of those changes went away in 2022. Let’s look at the main events and how they might impact your tax refund this year. 1.

Medical 104
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Why Use Content Marketing to Build Brand Loyalty

Express Writers

Many businesses are so focused on gaining new customers, that they sometimes forget about the ones they already have. Your loyal customer base is one of the most valuable resources you have. Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. Research from the Harvard Business Review shows that a 5% increase in customer retention leads to a 25% to 95% increase in profits.

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25+ Malapropism Examples (from Literature & Pop Culture)

Smart Blogger

Malapropism examples are everywhere. When baseball Hall of Famer (and mangler of language) Yogi Berra said Texas has a lot of electrical votes, we laughed because we knew he meant to say electoral votes. They’re so common, maybe you’ve even accidentally let one fly sometime. So why a post on malapropism examples? Because knowing a little about their history, what makes them what they are and how they become part of our vernacular (like Bushisms ) can really spice up your writing.

Banking 92
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.