Content Marketing Institute

APRIL 12, 2024

Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.

Marketing 111

Marketing IT 111

Grammarly

APRIL 12, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? How Claude AI works Who created Claude AI? Claude AI vs. ChatGPT Is Claude AI free to use?

IT 92

IT Architecture Text Banking 92

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search.

Keywords 81

Keywords SEO Search Engine Optimization Engineering 81

Blogging From Paradise

APRIL 12, 2024

Control. You own the blog since you paid for the domain and hosting. You call the shots. You set the rules.

Blog 96

Blog Blogging 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

APRIL 12, 2024

If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads!

SEO 100

SEO 100

Publishing Trends

APRIL 12, 2024

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Will Book Summary Apps Cause Us to Lose the Ability to Think Critically? 50 Years Later ‘Carrie’ Still Thrills Are There Too Many Books in The World?

Publisher 86

Publisher Publishing Publishing Blog Post 86