Thu.Apr 07, 2022

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6 Elements of Writing Conversion-Focused Social Ad Copy (in Less Time)

Ashleyn Writes

Are you ready to grow your reach, get new eyes on your offers, and drive some sales? Social ads on platforms like Facebook and Instagram might be on your radar! Of course, we know that social ads can be expensive, so how do you set yourself up for success as much as possible? With social media ad copy that designed to convert. Since you’re here, you probably already know that you need to write killer ad copy to get results from your ad spend.

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The Secret to Relationship Building with Influencers (without the Awkward)

CopyBlogger

There’s one not-so-secret ingredient that fuels relationship building and makes SEO work. It also makes social sharing work. Referrals, too. Continue Reading. The post The Secret to Relationship Building with Influencers (without the Awkward) appeared first on Copyblogger.

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If You Want To Create Exceptional Content, Limit Your Options

Content Marketing Institute

Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way).

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If You’re Not Content with Your Web Content, There’s Hope…

iWebContent

…and it springs eternal at iwebcontent. We are your web content headquarters, ready to update, expand, and reorganize. Our professional content writers are wide awake with fresh, engaging ideas…so you can relax and finally get a good night’s sleep. Learn more here. The post If You’re Not Content with Your Web Content, There’s Hope… first appeared on iWebContent.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Does Your Novel Need a Table of Contents?

The Subversive Copy Editor

From our own reading, most of us know that some paperback and hardcover novels have a table of contents page in the front and some don’t. Lurking online, I perceive a widespread notion that tables of contents are old-fashioned and pointless for fiction. There’s also fear that a contents page wastes valuable marketing space in online “see inside” previews, preventing readers from getting to the good stuff that will tempt them to buy.

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5 Ways to Make Your Blogging Life Easier

ProBlogger

The post 5 Ways to Make Your Blogging Life Easier appeared first on ProBlogger. Photo by Chris Thompson on Unsplash. Blogging. It goes a little something like this: Think of idea. Write a post. Take/source/edit a photo for the post. Format the post. Schedule or publish the post. Push the post to social media. Respond to comments. But that is just the beginning, right?