December, 2013

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5 Crucial Tips for a Better About Page

Men With Pens

'What’s the most-read page on your website? Chances are that it''s your About page, and that makes sense: New readers who stop by will naturally want to check out who you are, and what your blog and your business are all about. Here''s the problem: About pages are often done badly. When I visit a website or a blog for the first time, there’s a good chance that the About page fails the test.

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How to Generate Post Ideas, Understand Your Readership and Build Community On Your Blog

ProBlogger

'This week was a busy one for me in the lead up to our big Christmas promotion over at Digital Photography School, that we will kick off later in the week. But in the middle of it all, I did something on the spur of the moment that I will definitely be doing again. I created a quick Facebook post asking readers if they had questions that they’d like to see us write about on dPS.

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The Power of Polarizing Through Your Writing

Men With Pens

'Many writers who get negative reactions often take it a sign that they''re not good writers, or that their writing style is ''broken'' and that they need to fix it. Unfortunately, if you change your writing, there''s a consequence. One segment of your audience now starts to like what you write, and another segment starts to dislike it. You''re back to square one, having to change again.

Writing 72
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How to Write and Self-Publish a Fiction Novel

Men With Pens

'Some people – a small but very important part of this audience – read this blog for one specific reason: they want advice on how to write and publish a fiction novel. I know plenty about great writing, and I definitely know about writing a great book, and while I sometimes post advice on better fiction writing , I haven''t yet created a Damn Fine Fiction writing course and likely never will.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Good News for Publishers: Facebook Continues to Reward High Quality Content

ProBlogger

'Earlier this week Facebook published a FYI update about more updates that they’ve been making (and are about to make) to what will show in users news feeds (thanks to Jen at FBAdslab for the tipoff). The information is particularly relevant to those of us with Facebook pages who are sharing links in the hope of driving traffic back to our blogs.

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Long Form Content vs Series of Blog Posts

ProBlogger

'Last week I was involved in a number of conversations with readers about blog post length and whether it was better to write long posts or short ones. My short answer to the question was to write ‘useful’ posts, and to use as many words as were necessary to do so. Having said that, I have been experimenting over the last few months with the two extremes of short and long posts.

More Trending

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2014 Reboot: Get Ready for the New Year With a Blog Overhaul

ProBlogger

'We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we delve into the world of giving your blog a shake-up for 2014 when you’re a bit weary of the same-old same-old. Ryan Barton, author of Smart Marketing , shows us the way. This post “9 Steps To Take When You Loathe Your Own Blog” first appeared in May 2012.

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7 Insider Tips To Help You Get Noticed On Blog Directories

ProBlogger

'This is a guest contribution from Andrea Martins, founder of Story Resumes. . Okay, so the honeymoon of Aunt Gracie reading your blog posts is over and you’re now looking to accelerate your blogging career. You want to play in the big league but to do that you need to attract more traffic without the need to promise your first-born son. One way to gain visitors is to get noticed on blog directories.

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Start 2014 with a bang! 50% of all ProBlogger eBooks

ProBlogger

'Every year over at Digital Photography School we have a massive 12 Days of Christmas sale in which we put our photography eBooks (and a few from friends) on sale in the lead up to Christmas. I’ve had a few ProBlogger readers asking me on Twitter if there will be a similar sale on ProBlogger eBooks so decided to put them on sale for a few days too.

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2014 Reboot: Finally Finding Time to Blog

ProBlogger

'We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we tackle a common topic – time. Who has it and how can we get it? Darren shows us seven ways to finally carve it out. This post “7 Tips for Busy Bloggers on Finding Time to Blog” first appeared in April 2013.

Blog 47
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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WARNING: These 4 Self-Publishing Myths Are Keeping You Down

ProBlogger

'This a joint guest contribution from Johnny B. Truant and Sean Platt. Too many indie authors buy into the myths and lies that keep them running in circles rather than charging forward into a lucrative self-publishing career. Before successfully writing fiction full time, we both wrote for our own blogs for years, along with guest posts for sites like Problogger.

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PPC: A Viable Alternative to Organic Traffic for Bloggers?

ProBlogger

'This is a guest contribution from Nicholas Whitmore, freelance journalist and website content editor.copy. With search engine traffic becoming increasingly difficult to rely on, it’s important for bloggers, like you, to think of different ways to drive people to your website. After all, there’s no point in blogging if no one is going to read what you write, right?

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Merry Christmas from ProBlogger HQ

ProBlogger

'It’s just ticked over to the early hours of Christmas Day here at ProBlogger HQ in Melbourne Australia, so I wanted to pause the blog tips today to wish you and yours a happy holiday season. Here in Australia we’re expecting a pretty warm Christmas – around 30 degrees celcius – and will no doubt celebrate the day in shorts and t-shirts and eating our BBQ’d Christmas lunch outside by the pool (we really do throw shrimps on the BBQ).

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How to Regroup and Keep Going After a Disappointing Launch

ProBlogger

'This is a guest contribution from Ernest Dempsey, fiction author. The big day has come and gone. You did all the prep work, created as much buzz as you could, and promoted from every angle. You blew up social media. Networked with peers and strangers. Met new people and helped them promote their stuff through your small, but growing channels. You spent countless hours getting your product ready to launch to the world, painstakingly covering all the bases so it would be as good as it could be wh

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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2014 Reboot: Make Money From Your Blog This Year

ProBlogger

'We are mining ProBlogger content this week for super-useful information to kick-start your blogging year with gusto. Today we focus on that old chestnut – is it REALLY possible to earn some cash doing what we love? Well the answer is “yes, but” So if 2014 is the year you finally knuckle down and make it happen – Darren’s got just the post for you.

Blog 47
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10 Ways to Switch Your Brain to Writing Mode When Working From Home

ProBlogger

'This post is from ProBlogger Team member Stacey Roberts. Finding it hard to make time to blog? Me too. In fact, that’s one of the biggest issues people tell me they have when trying to write. Often we’re blogging from home alongside other work and family commitments, and it can be hard to switch between them when we need to. If you’ve only got 90 minutes in which to write that day, all the good intentions in the world don’t necessarily mean you can use every single one of those 90 minutes to th

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Case Study: An Experiment with Short Form Content

ProBlogger

'Two days ago I wrote about the power of longer-form content on a blog, and gave a few examples of some posts that I’ve published this year that have been between 4000-7500 words that have done really well. Today I’d like to talk about an experiment that I’ve been doing in the last week on Digital Photography School with short-form content.

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How I Diversified My Blogging Income Beyond Having All My Eggs in the AdSense Basket

ProBlogger

'Last week I wrote about the experience of almost losing my online business as a result of having too many eggs in one basket and then followed up with a post on what I did to diversify the traffic sources coming into my blog to become less reliant upon Google. Today I want to continue talking about diversification but to switch our attention to diversifying income streams.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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8 Simple Tips to Edit Your Own Blog

ProBlogger

'This is a guest contribution from Sandra Miller, freelance writer at professional editing service Help.Plagtracker.com. Great bloggers are separated by mediocre ones by one important factor: they know how to edit their own writing. Bloggers don’t have professional editors and proofreaders to watch their back and clean their texts from all mistakes, which means that writing isn’t the only thing they should master.

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How to Build a Successful ‘White Hat’ Business on a ‘Black Hat’ Internet

ProBlogger

'Over on the ProBlogger Facebook page I was asked a great question by Aman Tandon , who asked for some tips on ‘how to stay alive using white hat techniques?’ when competitors in his niche were being ‘foxy’ It’s a great question and one that I know many bloggers face in different ways. The reality is that when you’re developing blogs or websites, there are many temptations that face us as bloggers.

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