April, 2023

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The Power of Saying No to Your Clients

Nick Ursborne

Many freelancers find it hard to say no. When work comes their way, they say yes to every project. They say yes to working evenings and weekends when their clients have a looming deadline. And they say yes when clients and prospects ask for a reduction in fees. In isolation, and on rare occasions, there is nothing wrong with saying yes in any of these circumstances.

Freelance 188
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How to Avoid Burnout as a Freelance Writer (11 Proven Tips)

Elna Cain

Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. And because we write, this job can take a toll on us whether we like it or not. I never understood this idea of: even though you have the TIME to do the work, you may not have the ENERGY to do it.

Freelance 187
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First, my father taught me to work hard… and then he taught me something I was slow to understand.

Nick Ursborne

My father was a farmer and a natural-born entrepreneur. I grew up watching him try various ways to expand his farm business. For example, in the photo above you can see him standing by his milk carton delivery van in the early 1960s. As far as I can tell, he was the first farmer in the UK to carton the milk from his farm, and sell the cartons from refrigerated vending machines in local towns.

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I wrote and published a Kindle book in one weekend, with GPT-4.

Nick Ursborne

As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now. I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago. This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.

Publisher 206
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How to Do Keyword Mapping Using Ubersuggest

Neil Patel

Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.

Keywords 140
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Income Tax (ITR) for Freelancers in India – 2023 Guide

Write Freelance

Tax season can be extremely stressful for anyone, especially for freelancers in India. You need to compile all of your yearly invoices, put them together sequentially, and then figure out the way to accurately file ITR according to your tax slab. But did you know as a full-time freelancer you only need to pay taxes over 50% of your income? There are a lot of nuances to income tax for freelancers in India.

Freelance 246

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How to Get Started With ChatGPT

Ashleyn Writes

With the emergence of AI technology for copywriting, it’s going to become even more important to nail down those copy skills. Increased access to tools that polish copywriting puts an even higher value on personality-packed conversion copy, and that is something you’re completely capable of doing — even if you don’t consider yourself a good writer.

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10 Content Marketing Goals Worth Pursuing

CopyBlogger

Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.

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When you feel positive momentum, use it or lose it.

Nick Ursborne

As freelancers we have to generate our own energy and momentum. We don’t have colleagues or managers to give us a quick boost. Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge.

IT 130
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Google Search Operators: The Complete List (44 Advanced Operators)

Ahrefs

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO.

SEO 145
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Find Comp Titles Using ChatGPT

Jane Friedman

Photo by Matheus Bertelli Today’s guest post is by John Matthew Fox ( @bookfox ), author of The Linchpin Writer. Finding comp titles used to be a gigantic chore. You’d comb through hundreds of books, trying to find just the right two to suggest in your query letter. You didn’t want books too similar, and yet obviously they couldn’t be very different either.

Publisher 142
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8 Best WordPress Page Builder Plugins (2023 Edition)

Blogging Wizard

What is the best page builder plugin for your WordPress site? That’s the topic we’re going to explore in this post. The WordPress page builder industry has grown quite a.

Post 222
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Distribution 101: The Content Marketer’s Guide to Facebook Ads Tips

Contently

Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1.

Ads 139
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Embrace Your Badassery

Freelance Union

A funny thing happens when you work for yourself: some clients try to take advantage of you. Maybe not on purpose. Maybe they just don’t know any better. Yet, it still happens. That’s why it’s up to YOU to set them straight. And it all starts by embracing your badassery. Shift the narrative of who exactly is in charge of your business.

Freelance 130
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Social Proof: 5 new studies that prove its continued persuasive power

Copyhackers

Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof. The post Social Proof: 5 new studies that prove its continued persuasive power appeared first on Copywriting for startups and marketers.

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Does Going Viral Help With SEO? Not Really

Ahrefs

Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites.

SEO 139
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How to Make Productive Use of ChatGPT: Q&A with Elisa Lorello

Jane Friedman

Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for

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What To Blog About: 14 Ideas For Your Next Blog Post

Blogging Wizard

Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that.

Blog Post 212
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.

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Should Brands Follow Ethical Guidelines for AI Use? The PR Council Says Yes

Content Marketing Institute

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.

Brand 121
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Blogging and Commenting: How to Create Traffic Driving Blog Comments

Blogging From Paradise

(Updated 4-15-2023) Blogging and commenting go together like peanut butter and jelly. Bloggers still underestimate the power of genuine blog commenting.

Blog 130
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Examine SEO Case Study: 7 Lessons to 1 Million Monthly Visits

Ahrefs

That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with the co-founder, Sol Orwell, to find out.

SEO 121
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Framework for Moving Beyond Your First Draft

Jane Friedman

Photo by Leah Kelley Today’s post is by author Amy L. Bernstein ( @amylbernstein ). Driving along the back roads of Vermont, you learn to appreciate the nearly forgotten charms of the printed roadmap. GPS is spotty in Vermont, and it’s easy to find yourself on a narrow, deeply rutted dirt road that seems to lead nowhere. You get to a place where you literally can’t see the forest for the trees.

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10 Allegory Examples from Literature, Film, & Music (+ Definition)

Smart Blogger

In today’s post, we’ll dive into famous allegory examples from literature, movies, and music. And along the way, you’ll also learn: A simple, straightforward definition of allegory The 4 types of allegory Related literary devices (like parable and symbolism) And exactly why writers use allegories in the first place So if you’re looking for some allegory examples to help you get the hang of this literary device, or you’re curious how allegories can help you weave won

Prose 120
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How to Recession-Proof Your Content Marketing

Contently

Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.

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International Bestsellers, March 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Argentina and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

Retail 119
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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10 Tips to Be a Social Blogger

Blogging From Paradise

(Updated 4/28/2023) I used to be painfully shy. But I made a few realizations over the years. Social bloggers are connected bloggers.

Blogger 139
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How to Get on the First Page of Google in 2023

Ahrefs

In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting them by following a logical process.

Blog 119
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Why Beta Readers Lead You to Getting Paid for Your Writing

Jane Friedman

Photo by Pixabay Today’s post is by author, editor and coach Jessica Conoley ( @jaconoley ). Join us on Thursday, April 27, for the online class Finding & Working with Beta Readers. Asking someone to beta read for you is one of the first steps you will take toward becoming a well-paid, published, consistent writer. Because, for many of us, the beta reader process is the first time we must own the identity of: WRITER.

Writing 121
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21 Tricky Words to Know

Grammarly

No matter how many books you’ve read or how strong your writing skills are, there are certain words that are just hard to spell, hard to keep straight, hard to pronounce or all of the above. In a word, they are tricky. Usually, the trickiest words tend to strike not when you say them out loud but when you go to write them down. (Anyone who has ever tried to write the word discombobulated or mischievous will know the confused feeling these words inspire.

Food 119
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.