Nick Ursborne
APRIL 30, 2023
Many freelancers find it hard to say no. When work comes their way, they say yes to every project. They say yes to working evenings and weekends when their clients have a looming deadline. And they say yes when clients and prospects ask for a reduction in fees. In isolation, and on rare occasions, there is nothing wrong with saying yes in any of these circumstances.
Elna Cain
APRIL 5, 2023
Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. And because we write, this job can take a toll on us whether we like it or not. I never understood this idea of: even though you have the TIME to do the work, you may not have the ENERGY to do it.
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Nick Ursborne
APRIL 9, 2023
My father was a farmer and a natural-born entrepreneur. I grew up watching him try various ways to expand his farm business. For example, in the photo above you can see him standing by his milk carton delivery van in the early 1960s. As far as I can tell, he was the first farmer in the UK to carton the milk from his farm, and sell the cartons from refrigerated vending machines in local towns.
Nick Ursborne
APRIL 21, 2023
As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now. I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago. This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Blogging Wizard
APRIL 19, 2023
Curious about the latest affiliate marketing statistics? Affiliate marketing is one of the most effective revenue sources influencers, creators and bloggers alike can use to diversify their revenue streams.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ashleyn Writes
APRIL 27, 2023
With the emergence of AI technology for copywriting, it’s going to become even more important to nail down those copy skills. Increased access to tools that polish copywriting puts an even higher value on personality-packed conversion copy, and that is something you’re completely capable of doing — even if you don’t consider yourself a good writer.
Ahrefs
APRIL 24, 2023
For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO.
Nick Ursborne
APRIL 24, 2023
As freelancers we have to generate our own energy and momentum. We don’t have colleagues or managers to give us a quick boost. Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge.
CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Blogging Wizard
APRIL 25, 2023
What is the best page builder plugin for your WordPress site? That’s the topic we’re going to explore in this post. The WordPress page builder industry has grown quite a.
Jane Friedman
APRIL 7, 2023
Photo by Matheus Bertelli Today’s guest post is by John Matthew Fox ( @bookfox ), author of The Linchpin Writer. Finding comp titles used to be a gigantic chore. You’d comb through hundreds of books, trying to find just the right two to suggest in your query letter. You didn’t want books too similar, and yet obviously they couldn’t be very different either.
Freelance Union
APRIL 13, 2023
A funny thing happens when you work for yourself: some clients try to take advantage of you. Maybe not on purpose. Maybe they just don’t know any better. Yet, it still happens. That’s why it’s up to YOU to set them straight. And it all starts by embracing your badassery. Shift the narrative of who exactly is in charge of your business.
Ahrefs
APRIL 2, 2023
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Copyhackers
APRIL 28, 2023
Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof. The post Social Proof: 5 new studies that prove its continued persuasive power appeared first on Copywriting for startups and marketers.
Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Blogging Wizard
APRIL 4, 2023
Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that.
Jane Friedman
APRIL 19, 2023
Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Blogging From Paradise
APRIL 15, 2023
(Updated 4-15-2023) Blogging and commenting go together like peanut butter and jelly. Bloggers still underestimate the power of genuine blog commenting.
Smart Blogger
APRIL 13, 2023
In today’s post, we’ll dive into famous allegory examples from literature, movies, and music. And along the way, you’ll also learn: A simple, straightforward definition of allegory The 4 types of allegory Related literary devices (like parable and symbolism) And exactly why writers use allegories in the first place So if you’re looking for some allegory examples to help you get the hang of this literary device, or you’re curious how allegories can help you weave won
Ahrefs
APRIL 27, 2023
That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with the co-founder, Sol Orwell, to find out.
Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
The Write Life
APRIL 1, 2023
One of the most exciting things about consuming art, whether that art is a T.V. show, painting, or novel, is dissecting the layers of meaning within a given piece. There’s the literal things which happen in the novel, and then there’s the symbolic meaning—and the thing is, you probably already pick up on a lot of it without realizing. Artists rely on symbols to add depth and layers of meaning to their work, but this only works if the reader understands symbols to begin with.
Jane Friedman
APRIL 4, 2023
Photo by Leah Kelley Today’s post is by author Amy L. Bernstein ( @amylbernstein ). Driving along the back roads of Vermont, you learn to appreciate the nearly forgotten charms of the printed roadmap. GPS is spotty in Vermont, and it’s easy to find yourself on a narrow, deeply rutted dirt road that seems to lead nowhere. You get to a place where you literally can’t see the forest for the trees.
Blogging From Paradise
APRIL 28, 2023
(Updated 4/28/2023) I used to be painfully shy. But I made a few realizations over the years. Social bloggers are connected bloggers.
Smart Blogger
APRIL 14, 2023
Want to get paid to write poetry but not sure how to get poetry writing jobs? Yes, there’s something romantic about the poor poet languishing in a French café, accepting of his humble circumstances. But guess what? Times have changed. Nowadays, even a poet has bills to pay and mouths to feed. Read on as we walk you through how to make good money writing poetry.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammarly
APRIL 11, 2023
No matter how many books you’ve read or how strong your writing skills are, there are certain words that are just hard to spell, hard to keep straight, hard to pronounce or all of the above. In a word, they are tricky. Usually, the trickiest words tend to strike not when you say them out loud but when you go to write them down. (Anyone who has ever tried to write the word discombobulated or mischievous will know the confused feeling these words inspire.
Content Marketing Institute
APRIL 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
David Meerman Scott
APRIL 3, 2023
This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.
Jane Friedman
APRIL 20, 2023
Photo by Pixabay Today’s post is by author, editor and coach Jessica Conoley ( @jaconoley ). Join us on Thursday, April 27, for the online class Finding & Working with Beta Readers. Asking someone to beta read for you is one of the first steps you will take toward becoming a well-paid, published, consistent writer. Because, for many of us, the beta reader process is the first time we must own the identity of: WRITER.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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