Nick Ursborne
APRIL 30, 2023
Many freelancers find it hard to say no. When work comes their way, they say yes to every project. They say yes to working evenings and weekends when their clients have a looming deadline. And they say yes when clients and prospects ask for a reduction in fees. In isolation, and on rare occasions, there is nothing wrong with saying yes in any of these circumstances.
Elna Cain
APRIL 5, 2023
Writing is a form of creativity, and as freelance writers, it’s our job to write compelling blog posts, white papers, case studies, or any content a client wants. And because we write, this job can take a toll on us whether we like it or not. I never understood this idea of: even though you have the TIME to do the work, you may not have the ENERGY to do it.
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Nick Ursborne
APRIL 9, 2023
My father was a farmer and a natural-born entrepreneur. I grew up watching him try various ways to expand his farm business. For example, in the photo above you can see him standing by his milk carton delivery van in the early 1960s. As far as I can tell, he was the first farmer in the UK to carton the milk from his farm, and sell the cartons from refrigerated vending machines in local towns.
Nick Ursborne
APRIL 21, 2023
As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now. I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago. This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model ; a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
APRIL 1, 2023
Every content strategy recipe needs its secret sauce: keywords. Keywords go with everything. They spice up your content and give your site texture to capitalize on traffic. But your recipe falls apart if you don’t align the right keywords with the right content. No matter what other methods you use to drive traffic to your site, you want to use SEO keyword mapping.
Blogging Wizard
APRIL 25, 2023
What is the best page builder plugin for your WordPress site? That’s the topic we’re going to explore in this post. The WordPress page builder industry has grown quite a.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ashleyn Writes
APRIL 27, 2023
With the emergence of AI technology for copywriting, it’s going to become even more important to nail down those copy skills. Increased access to tools that polish copywriting puts an even higher value on personality-packed conversion copy, and that is something you’re completely capable of doing — even if you don’t consider yourself a good writer.
CopyBlogger
APRIL 13, 2023
Ever wonder why some businesses meet their content marketing goals, but others don’t? Curious about why some content that seems. Continue Reading The post 10 Content Marketing Goals Worth Pursuing appeared first on Copyblogger.
Nick Ursborne
APRIL 24, 2023
As freelancers we have to generate our own energy and momentum. We don’t have colleagues or managers to give us a quick boost. Nor do we have group meetings or off-site brainstorming days. At times we can do a great job of creating internal momentum for ourselves. At other times it becomes hard, and we feel ourselves running down, like a battery losing its charge.
Jane Friedman
APRIL 7, 2023
Photo by Matheus Bertelli Today’s guest post is by John Matthew Fox ( @bookfox ), author of The Linchpin Writer. Finding comp titles used to be a gigantic chore. You’d comb through hundreds of books, trying to find just the right two to suggest in your query letter. You didn’t want books too similar, and yet obviously they couldn’t be very different either.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging Wizard
APRIL 19, 2023
Curious about the latest affiliate marketing statistics? Affiliate marketing is one of the most effective revenue sources influencers, creators and bloggers alike can use to diversify their revenue streams.
Ahrefs
APRIL 24, 2023
For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO.
Contently
APRIL 25, 2023
Are you looking for ways to craft better Facebook ads that result in higher conversions? With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. But with so many options and variables, it can be easy to burn through your ad spend with minimal return. Here are five Facebook ad tips that will help you maximize your ad performance and drive more conversions. 1.
Freelance Union
APRIL 13, 2023
A funny thing happens when you work for yourself: some clients try to take advantage of you. Maybe not on purpose. Maybe they just don’t know any better. Yet, it still happens. That’s why it’s up to YOU to set them straight. And it all starts by embracing your badassery. Shift the narrative of who exactly is in charge of your business.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
APRIL 28, 2023
The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today.
Jane Friedman
APRIL 19, 2023
Author Elisa Lorello’s exploratory dive into ChatGPT led her to discover its usefulness to fiction and nonfiction writers, and she shares them all in her new book The AI Author Assistant: How to Use Chat GPT to Optimize Your Writing Progress and Income While Retaining Your Human Touch. In this Q&A, she reveals some of the terrible titles it spat out (while keeping the really good ones to herself), acknowledges the complicated moral question of writers allowing ChatGPT to do their writing for
Blogging Wizard
APRIL 4, 2023
Itching to start writing your next blog post but not sure what to blog about? We’ve got you covered. In this post, you’ll find 14 excellent blog post ideas that.
Ahrefs
APRIL 2, 2023
Spoiler alert: I was wrong. There has to be some merit to it though, right? Even Google’s John Mueller seems to be on board with digital PR. To learn more, I looked at dozens of sites.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Contently
APRIL 6, 2023
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
Copyhackers
APRIL 28, 2023
Because social proof has become such a mainstay in marketing, it's easy for marketers to grow numb to it. You forget that social proof is one of Cialdini's most persuasive principles. So here are 5 new studies to remind you about the persuasive power of social proof. The post Social Proof: 5 new studies that prove its continued persuasive power appeared first on Copywriting for startups and marketers.
Content Marketing Institute
APRIL 5, 2023
Few marketers tap into this lesser-known, low-cost content distribution channel to exponentially increase the reach of their content with little additional work required.
Jane Friedman
APRIL 4, 2023
Photo by Leah Kelley Today’s post is by author Amy L. Bernstein ( @amylbernstein ). Driving along the back roads of Vermont, you learn to appreciate the nearly forgotten charms of the printed roadmap. GPS is spotty in Vermont, and it’s easy to find yourself on a narrow, deeply rutted dirt road that seems to lead nowhere. You get to a place where you literally can’t see the forest for the trees.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Publishing Trends
APRIL 3, 2023
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Argentina and Turkey. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Ahrefs
APRIL 27, 2023
That’s not all. Despite not using outreach, it acquired links from sites like The New York Times and Forbes—on autopilot. How? I spoke with the co-founder, Sol Orwell, to find out.
Contently
APRIL 4, 2023
Few things shoot fear into the heart of a marketer than the words “economic downturn.” Why? Because we know. We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for? Off the table for the foreseeable future.
Blogging From Paradise
APRIL 28, 2023
(Updated 4/28/2023) I used to be painfully shy. But I made a few realizations over the years. Social bloggers are connected bloggers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
APRIL 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
Jane Friedman
APRIL 20, 2023
Photo by Pixabay Today’s post is by author, editor and coach Jessica Conoley ( @jaconoley ). Join us on Thursday, April 27, for the online class Finding & Working with Beta Readers. Asking someone to beta read for you is one of the first steps you will take toward becoming a well-paid, published, consistent writer. Because, for many of us, the beta reader process is the first time we must own the identity of: WRITER.
Grammarly
APRIL 11, 2023
No matter how many books you’ve read or how strong your writing skills are, there are certain words that are just hard to spell, hard to keep straight, hard to pronounce or all of the above. In a word, they are tricky. Usually, the trickiest words tend to strike not when you say them out loud but when you go to write them down. (Anyone who has ever tried to write the word discombobulated or mischievous will know the confused feeling these words inspire.
Ahrefs
APRIL 25, 2023
In fact, almost all of the traffic to our blog comes from first-page Google rankings: Unfortunately, nobody can guarantee first-page Google rankings. But you can improve your chances of getting them by following a logical process.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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