Arrant Pedantry
JUNE 21, 2022
Sorry for the complete dearth of real posts lately! I promise something is coming in the near future. In the meantime, you can take advantage of one of the biggest sales of the year at the Arrant Pedantry Store. Today only, you can get 22 percent off all orders just by clicking on “Redeem” near the top of the store page. Check it out!
David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
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CopyBlogger
JUNE 2, 2022
Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.
Ann Handley
JUNE 18, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. “Be brave enough to suck at something new.” The quote is attributed to business book author Jon Acuff, the great Greek god Pinterest, or that Etsy shop that printed it on a baby onesie.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JUNE 21, 2022
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that.
Write Out Loud
JUNE 3, 2022
And how to work with them Continue reading on Write Out Loud ».
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
David Meerman Scott
JUNE 1, 2022
The “metaverse” is a catch-all term that technology companies and the media are using to generate hype about the future. Remember how the word “ cyberspace ” was used several decades ago to describe the early Web, mainly by people who didn’t understand the early Web? That’s the metaverse.
CopyBlogger
JUNE 23, 2022
Writers are communicators, and if you’re proud of your ideas, you’ll definitely want to learn how to write better headlines. Continue Reading. The post 3 Simple Questions that Help You Write Better Headlines appeared first on Copyblogger.
The Write Life
JUNE 16, 2022
Interested in learning how to become a writer? When most people think about professional writers, they imagine someone in a cabin in the woods, typing away on an old-school typewriter. You might be surprised at all the different options available for professional writing. It’s not just books! Not only are there a wide variety of career options, there are a wide variety of styles as well.
Content Marketing Institute
JUNE 1, 2022
If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ThemeIsle
JUNE 27, 2022
Google News. We all see its suggestions when using the search engine. But how do you get your articles there? Are there requirements? An application process? In this guide, we show you how to publish on Google News Publisher Center along with the types of pieces usually chosen as high-ranking results. The post How to Publish on Google News Publisher Center (Step by Step) appeared first on Themeisle Blog.
AIIP
JUNE 7, 2022
by Denise Carter As I embark on any new venture, I always like to take a little time to reflect on what brought me to this point. As infopreneurs, many of us will be familiar with the knowledge management concepts of ‘lessons learnt’ and ‘peer reviews’ for projects. And we probably apply those concepts as… Read More » The post President’s Message: New beginnings and self-reflection appeared first on AIIP Connections Blog.
David Meerman Scott
JUNE 29, 2022
Twitter Blue is the premium Twitter service aimed at power users and priced at $2.99 per month in the USA. I signed up and started playing around and like some of the features.
CopyBlogger
JUNE 30, 2022
We’ve talked on the blog for years about how to create a content marketing strategy before jumping into writing. Still, Continue Reading. The post How to Create a Content Marketing Strategy appeared first on Copyblogger.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Writing
JUNE 30, 2022
Anytime vs any time ? They have a tendency to be used in the same exact contexts, however that one little space could make plenty of grammatical difference. In this article, we’ll speak about how and when to apply each form and provide an explanation for which one is an adverb and why. Don’t understand what that means? Read on to discover more about anytime vs any time!
Content Marketing Institute
JUNE 22, 2022
Asking blogs to link to your content is a frustrating – and poor – link-building strategy. A better strategy is to invest the time in crafting content that will motivate them to incorporate your valuable links in their text.
CoSchedule
JUNE 29, 2022
When is the best time to post on Twitter? The best times to post on Twitter have shifted over the last few years, according to new proprietary research on the best times to post on social media conducted mid-2022. A big reason for this shift is due to the COVID-19 pandemic. Read on for a full report. [table of contents]. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template.
Contented
JUNE 26, 2022
The expression ‘work-life balance’ is an odd one. It implies work is not part of life, and yet the average person spends a third of his or her lifetime at work. Your work has a huge impact on your wellbeing and your overall quality of life. If you don’t like your job, you’ll spend a lot of time in survival mode, feeling tired and overwhelmed, and struggling to be your best self. .
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
David Meerman Scott
JUNE 8, 2022
Getting your organization visible on Twitter is an important way not only to reach your buyers but also to reach the mainstream media that cover your industry, because reporters and editors use Twitter for story ideas.
CopyBlogger
JUNE 16, 2022
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
Copify
JUNE 22, 2022
Whether you're a new online business or want to boost your presence and sales, it helps to have an ecommerce strategy in place. The post How to market my ecommerce business in 9 steps appeared first on Copify Blog.
Content Marketing Institute
JUNE 10, 2022
It’s time for a midyear checkup on your content and marketing strategy. As you consider changes, don’t let loss aversion drive your decisions. But don’t ignore the impulse, either. Robert Rose shares the five questions he asks for a balanced content strategy assessment.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
CoSchedule
JUNE 29, 2022
When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. As a professional platform, users engage primarily on weekdays during business hours. According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn.
Contented
JUNE 22, 2022
Most of your sentences turn out okay, don’t they? If they seem right, they probably are right. If you learned English as your first language, your instincts are usually fairly trustworthy. By the same token, if you think there’s something wrong with a sentence, there probably is. Take another look at the one that bothers you. Can you say it more simply?
David Meerman Scott
JUNE 22, 2022
Twenty years ago this month, I packed up the personal belongings from my desk into a box and left the corporate world. It was both scary and exciting! I’ve learned a ton over the past two decades based on my own experience as well as talking with many others who have done the same.
CopyBlogger
JUNE 9, 2022
Subheadings are your next lesson after you’ve studied how to write headlines. When you’re aiming to keep your reader’s attention, Continue Reading. The post Subheadings: The Deceptively Simple Trick to Effective Copywriting appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Copify
JUNE 17, 2022
You don't have to be a digital marketing guru to benefit from SEO - anyone can follow the basics to improve their search ranking. The post A guide to how to use SEO in content writing appeared first on Copify Blog.
Content Marketing Institute
JUNE 6, 2022
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes.
Content Powered
JUNE 16, 2022
One of the most common pieces of advice for bloggers is to avoid writing about themselves. Your goal with a blog is to write long-form content that focuses on showcasing your expertise and helping your users. Most people aren't searching for your company just to read announcements about who your new CEO is, your shift from Joomla to WordPress, or whatever other internal news you want to share.
Constant Content
JUNE 15, 2022
Since the start of the pandemic, you have probably been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelance content creator was one of the top five jobs. More people are choosing to step away from full-time office jobs. Others are working in a hybrid environment, while freelance writers work remotely. And the demand for skilled freelancers continues to grow.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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