Content Marketing Institute

MARCH 2, 2018

How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). A Wikipedia entry offers two slightly different definitions in its first two sentences. This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago.

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ThemeIsle

MARCH 2, 2018

If you want your website to be successful, then it’s crucial that you use a comprehensive analytics tool like Google Analytics. Analyzing your site’s traffic helps you understand how your audience is interacting with your content and lets you see how your site is performing over time. The Google Analytics interface is full of useful. The post Google Analytics Interface Explained for Beginners appeared first on Themeisle Blog.

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ProBlogger

FEBRUARY 28, 2018

Here on ProBlogger, we’ve always recommended self-hosted WordPress (aka WordPress.org) as the very best platform for blogging. And with good reason. Many of the world’s largest blogs and websites run on self-hosted WordPress. Thousands of plugins and themes are available – many for free, although there are lots of premium options too. And a self-hosted blog gives you full control and plenty of flexibility.

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Contented

FEBRUARY 26, 2018

We all love spaghetti — it’s fun to twirl on a fork and spool into your mouth. But do you know the expression “spaghetti code”? It’s a disparaging phrase programmers give to poor source code, that is twisted and tangled like a bowl of pasta. Corporate web content can easily become like spaghetti too, and that’s typically when professional copywriters are called in to fix it.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

FEBRUARY 28, 2018

Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so good that news outlets can’t wait to get their hands on it? Enter, 20-year marketing veteran Lisa Mattson. With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos.

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Content Marketing Institute

FEBRUARY 26, 2018

Countless studies tell us infographics are highly engaging and that incorporating them into our content marketing strategy makes sense. But if the process for creating them is chaotic, the content is random, and the design guidelines are unclear, then each attempted infographic just eats up time and resources, and rarely delivers. To successfully create memorable infographics that drive engagement, you need to stick to deadlines and keep up the momentum throughout their development.

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Content Marketing Institute

FEBRUARY 27, 2018

More than 86 million blog posts are published on WordPress every month. 86 million. Every month. Even the most digital literate, attentive, and committed customer probably only has the bandwidth to scan about 10 headlines and read one to two articles a day – and that’s being generous. Where does that leave the millions and millions of other “content opportunities”?

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ProBlogger

FEBRUARY 26, 2018

How to Use Collaborations to Grow Your Blog. Have you ever felt that too many things need doing to build a successful blog? A student I spoke to this week who recently completed our Start A Blog course said they were a little overwhelmed by how much needed to be done. They said it felt like juggling with too many balls in the air. So today I want to share a principle that has helped me keep a lot of balls in the air, and scale my business beyond what I ever thought I could manage– collaborations

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