Content Marketing Institute

FEBRUARY 15, 2018

Content audits are about as popular as colonoscopies but they’re just as necessary to health – in this case, the health of your content marketing strategy. But you likely dread the tedious, time-consuming annual content audit, and reliably and predictably put it off (and sometimes never get it done.). What if you could do a content audit in only a few hours?

Editorial Team 106

Editorial Team Content Editorial Content Marketing 106

ProBlogger

FEBRUARY 12, 2018

How to Build Authority and Influence with Your Audience. In today’s episode, I want to talk about building authority and influence. This topic came about from talking to a number of bloggers who’ve just completed our Start a Blog course. They’re starting from scratch (as we all did), and want not only to be found, but also to make an impression on those who arrive at their blog.

Construction 54

Construction Blogger Social Media Promotion 54

Content Marketing Institute

FEBRUARY 14, 2018

I never gave much thought to library marketing until I met Angela Hursh, content team leader in the marketing department of the Public Library of Cincinnati and Hamilton County. Going to my neighborhood library to browse and check out books is one of my favorite things to do; I’ve been visiting on a regular basis for as long as I can remember. As a dedicated bookworm, I took for granted the effort of marketing the library does to reach people for whom visiting isn’t second nature.

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Social Media Content Creativity Content Marketing 104

ProBlogger

FEBRUARY 14, 2018

When I started my travel blog back in 2005, I never imagined I’d be selling it. After all, I just wanted to tell my family and friends what I was up to. I had no idea it would become a business that supported my family. Even when it became a central part of our lives ten years later, it was like another child to me. I loved it, coddled it, and put so much of myself into it.

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Blog Blogging Social Media Sales 49

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

FEBRUARY 12, 2018

A few months ago, I committed to evaluating my personal tech stack (yeah, I know that’s an odd collection of words, but you’ll see what I mean). My workload felt out of control. My goal was to be more intentional about finding worthwhile shortcuts and work-arounds, as well as trying to make life simpler – an undertaking I jokingly call Clare 2.0. How do super-creative and productive people get through the daily grind of meetings , deadlines, and emails, yet still manage to preserve their creativ

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Editorial Text Content Marketing Projects 111

Content Marketing Institute

FEBRUARY 16, 2018

You’ve decided to hire a journalist for your content marketing team – congratulations! All the evidence says you’ve got yourself a hard-working individual used to delivering high-quality editorial on tight deadlines. Those are some darned useful qualities. But not all journos will hit the ground running. Making the switch to content marketing can take a bit of adjustment.

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Content Marketing Marketing Government Content 107