Content Marketing Institute
APRIL 30, 2018
Robert Rose, CMI chief strategy advisor, loves to reset his audience’s brains with a truth bomb: The purpose of a business is to create a customer. This 60-year-old quote from management great Peter Drucker reminds marketers that their work – creating demand, generating traffic, prompting social shares, or even gathering leads — is in service of this one clear goal.
ProBlogger
APRIL 30, 2018
Why Shiny Object Syndrome Can Be Good for Your Blog and Business. Do you suffer from Shiny Object Syndrome? Are you easily distracted by something new – a tool, medium, tactic, or income stream? Whatever it is, it captivates and distracts you in the moment. And it can easily take over your day, week, or even month. Shiny Object Syndrome has the power to take you away from your core business, which can be destructive.
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Content Marketing Institute
MAY 4, 2018
Stop me if you’ve heard this one. Two psychiatrists walk by each other in the hallway. Each says, “Good morning.” After they pass, each one thinks, “I wonder what he really meant by that.”. Have a look at the picture. What do you see? If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency.
Content Marketing Institute
MAY 3, 2018
“Ever want to throw your computer across the room?”. When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. And there’s a good reason. “We’re expected to be content superstars ,” Cathy explains. “We’re caught between automation and the human touch. How do we use AI? Where do we draw the line in automation?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
MAY 3, 2018
I regularly get asked by new bloggers for blogging ‘rules’ or ‘blueprints’ for building a successful blog. What platform and tools should I use? How long should the posts be? Should I have comments switched on or off? What kind of opt-in should I use? In this short video I share my reaction to this talk of rules and blueprints.
ProBlogger
MAY 1, 2018
Today’s post is a case study with Undercover Architect , Amelia Lee. Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. Here’s how she did it. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.
Content Marketing Institute
MAY 2, 2018
A couple of years ago, I wrote a blog post about Reddit for this very site. Before it published, I was sure it was going to be my Best Post Ever. I cleared my morning to handle the massive influx of comments. Crickets. Netting just over 400 shares, it was – by CMI’s standards – a dud. I’ve since learned that confessing my undying love of Reddit to non-redditors creeps people out.
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