Sat.Aug 26, 2023 - Fri.Sep 01, 2023

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Why my own writing process now includes both ChatGPT and Emotional Intelligence.

Nick Ursborne

Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. Great copy touches its readers at an emotional level. Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.

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18 Best Tools For Freelancers to Grow a Successful Business

Freelance Magic

As a freelancer, we’re the boss and the employee, the admin and the HR department, the accounting team, and the marketing team. We’re the Jack/Jill of all departments and the master of some. Eventually, it can get tiring to wear so many hats and manage an array of responsibilities manually. Thankfully, we don’t need to. We’ve been blessed with the innovation of technology that can help us automate some parts of our business and spare us time to do our actual work.

Freelance 245
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Why Is Content Marketing Important? 7 Reasons to Start Content Marketing

Ahrefs

We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Automate Content with Jasper and Webflow

Jasper

Jasper is teaming up with Webflow! Users can now access Jasper natively in the Webflow to automate on-brand content creation across their website.

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How to Write Conversationally: An (Almost) COMPLETE Guide with 18 Examples

Enchanting Marketing

Gosh, Helena thinks. She’s reading her draft post. And she doesn’t like the tone of her writing at all. Why is it so hard to engage her readers? Sigh. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza.

Writing 266

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We Studied Over 1 Million Domains to Find the Most Common Technical SEO Issues

Ahrefs

We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.

SEO 138
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Lessons from 23 Years as a Self-Publishing Novelist

Jane Friedman

Photo by karina zhukovskaya Note from Jane: In the earliest days of my career, I served as managing editor of Writer’s Digest magazine, and one of the nicest parts of my job was calling up winners of our writing contests, including the National Self-Published Book Awards. John Sundman was one of the winners I called—and one of the first self-publishing authors I came to know and consider a friend.

Publisher 122
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6 Ways How to Use ChatGPT for Blogging (Tested for 2023)

ThemeIsle

With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn't come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you! The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.

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Back to School in the Generative AI Era

Grammarly

We’re at the end of August, and most school districts, colleges, and universities have already begun a new academic year. For higher education in particular, the start of the 2023–24 school year feels different. In the midst of myriad challenges for the sector, including declining enrollment, admissions policy overhauls, and declining public perception, institutions enter the academic year grappling with what one of the most rapid technological advancements in decades means for learning: generat

Education 106
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Schema Markup: What It Is & How to Implement It

Ahrefs

Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›

IT 119
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35 Blogging Ideas That Are Guaranteed to Be Popular Topics

Quick Sprout

Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that. … 35 Blogging Ideas That Are Guaranteed to Be Popular Topics Read More » The post 35 Blogging Ideas That Are Guaranteed to Be Popular Topics appeared first on.

Blog 105
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How to Successfully Pitch Op-Eds and Timely Cultural Pieces

Jane Friedman

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Writing an opinion piece (or op-ed) about a topic in the news or in the zeitgeist is one way to get the attention of editors, even if you are not an experienced writer. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

Editorial 103
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What Is a Skill Set? 14 Professional Skills to Help Your Career

Grammarly

Having a strong skill set is essential for success in your personal and professional lives. But what exactly is a skill set, and why is it important? In this article, we’ll define the term skill set , explore why it’s crucial to have one, and explain how to develop and improve your own. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a skill set?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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7 Inspiring Content Marketing Examples (And Why They Worked)

Ahrefs

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.

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How to Generate Ecommerce Sales with Product Buying Guides

Quick Sprout

The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in … How to Generate Ecommerce Sales with Product Buying Guides Read More » The post How to Generate Ecommerce Sales with Product Buying Guides appeared first on.

Sales 103
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10 Podcasts for Writers to Add to Your Playlist (2023 Edition)

Make a Living Writing

There is such a huge variety of podcast options, it’s easy to miss amazing shows without suggestions from peers. That’s why we’ve put together this list of 10 current podcasts for writers 2023. Read their descriptions, see why we love them, and check them out for yourself. Best New Podcasts for Writers in 2023 As writers, we often romanticize the notion that inspiration can only be found in written form.

Writer 101
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25 Words to Take Your Résumé to the Next Level

Grammarly

Do you consider yourself detail-oriented? Passionate? A hard worker? Whatever you do, don’t tell that to the person reading your résumé. Why not? Because if they hear about one more of those, they’re going to tear the résumé into itty-bitty shreds. As attractive as those terms might seem, they’ve been on a few billion too many résumés to mean anything to hiring managers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Student Loan Payment Restart in Fall 2023: What You Need to Know

Freelance Union

It’s here - the long dreaded resumption of student loan payments is set to begin this fall. Around 44 million individuals in the United States carrying student debt are preparing to recommence their payments. This marks the end of a three-and-a-half-year period of interest-free payment suspension. Whether you're a fresh graduate who's now realizing the impact of your student debt or someone who's benefited from the payment pause, it's crucial to stay informed about the

Education 100
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How to Create Content That Drives Sales

Quick Sprout

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of our … How to Create Content That Drives Sales Read More » The post How to Create Content That Drives Sales appeared first on.

Sales 98
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Things to Know Before Buying Backlinks

The Hoth

In the early days of SEO, buying backlinks was so common that it was considered good business – even though it clearly went against Google’s Webmaster Guidelines (now known as Google Search Essentials). There were plenty of directories that offered paid reviews and services that sold backlink packages in the early 2000s, and nearly every website used them.

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Writing Poetry In The Dark With Stephanie Wytovich

The Creative Penn

How can you stop self-censoring your writing and share the deepest aspects of yourself with your readers? How can you break poetry out of the restraints that many try to put upon it? Stephanie Wytovich talks about these things and more. In the intro, 5 trends that are shifting the future of publishing with Monica Leonelle & Russell Nohelty; Direct Sales Strategies We Love from 36 Authors from BookBub; JFPennBooks Reading Order ; AI Training Permission from Hugh Howey ; Eleven Labs for AI voi

Writing 98
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Is Local SEO and How to Optimize Your Website for It?

ThemeIsle

As a website owner, you’re always on the hunt for methods to grow your audience and elevate your business. One particularly effective tactic is local SEO. But what is local SEO exactly? In this article, we’ll clarify not only what local SEO is, but also how it operates, and the ways you can harness it for your business. The post What Is Local SEO and How to Optimize Your Website for It?

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14 Mobile Trends That Are Dominating 2023

Quick Sprout

In the past, we’ve told you to keep an eye out for the top marketing trends. But now we want … 14 Mobile Trends That Are Dominating 2023 Read More » The post 14 Mobile Trends That Are Dominating 2023 appeared first on.

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GUIDELINES FOR WRITING AN ENGAGING ESSAY: HOW TO CAPTIVATE YOUR READERS

Uni Square Concepts

Writing a compelling essay is somewhat of an art. If you are unable to hook your readers’ interest in your essay, they will not read it and your efforts can go wasted. Writing a compelling essay can take some effort.

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We Asked 39 AI Writing Tools to Recommend Their Favorite AI Writing Tools. Here Are the Results

Ahrefs

To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes.

Writing 114
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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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3 Strategies To Help Content Marketers Navigate Work Grief and Burnout

Content Marketing Institute

You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.

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How to Effectively Market Your Small Business on Social Media

Quick Sprout

Social media marketing is no longer optional for small businesses in 2023. We see this problem all too often when … How to Effectively Market Your Small Business on Social Media Read More » The post How to Effectively Market Your Small Business on Social Media appeared first on.

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Dream, Hack, Scale: The Content Hacker – Content at Scale Merger Story

Content Hacker

created in midjourney with prompt: recreate this person [Julia’s image] as human and half robot, red neon, sitting in a chair On January 16, I shocked 100% of you by telling you that I’d gone and taken a job working for the Dark Side. Okay, I exaggerate… But that’s what it felt like. I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side.

Content 94
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How to Write a “Get Well Soon” Message, With 15 Examples

Grammarly

Whether you sprained an ankle playing pickleball or experienced something more serious and had to go to the hospital, it’s never fun to feel unwell. During these times, receiving a “get well soon” message from a friend, colleague, or family member can help. There’s nothing quite as sweet as getting a positive, heartfelt note. Happily, we’re here to help you write a message centered on well wishes for good health and healing.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.