Nick Ursborne
AUGUST 30, 2023
Emotion is at the core of great copy. This has always been the case… before AI, before the Web, before computers. Great copy touches its readers at an emotional level. Why? Because as consumers we buy based on our feelings. We buy the car that makes us feel good. We buy the pair of shoes that makes us smile. We buy the video game that gives us pleasure.
Freelance Magic
AUGUST 29, 2023
As a freelancer, we’re the boss and the employee, the admin and the HR department, the accounting team, and the marketing team. We’re the Jack/Jill of all departments and the master of some. Eventually, it can get tiring to wear so many hats and manage an array of responsibilities manually. Thankfully, we don’t need to. We’ve been blessed with the innovation of technology that can help us automate some parts of our business and spare us time to do our actual work.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ahrefs
AUGUST 28, 2023
We go through seven reasons why. If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t even know what SEO is.
Content Marketing Institute
AUGUST 31, 2023
Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. But you can’t just plug them in and sit back while they do all the work. The value of AI tools depends on the effort you put into them.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
AUGUST 29, 2023
Jasper is teaming up with Webflow! Users can now access Jasper natively in the Webflow to automate on-brand content creation across their website.
Enchanting Marketing
AUGUST 29, 2023
Gosh, Helena thinks. She’s reading her draft post. And she doesn’t like the tone of her writing at all. Why is it so hard to engage her readers? Sigh. Helena is an expert in climate change, and she’d like to write in a conversational tone … As if she’s explaining climate change to a friend while sipping an ice tea at the town plaza.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ahrefs
AUGUST 30, 2023
We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. These are the issues flagged the most across the 1 million+ domains.
Jane Friedman
AUGUST 31, 2023
Photo by karina zhukovskaya Note from Jane: In the earliest days of my career, I served as managing editor of Writer’s Digest magazine, and one of the nicest parts of my job was calling up winners of our writing contests, including the National Self-Published Book Awards. John Sundman was one of the winners I called—and one of the first self-publishing authors I came to know and consider a friend.
ThemeIsle
SEPTEMBER 1, 2023
With the growing popularity of AI tools, there are tons of content creators available to write essays, website copy, emails, and blog posts. Therefore, if writing doesn't come naturally to you, you might need a helping hand. If you are wondering how to use ChatGPT for blogging, this post is for you! The post 6 Ways How to Use ChatGPT for Blogging (Tested for 2023) appeared first on Themeisle Blog.
Grammarly
AUGUST 31, 2023
We’re at the end of August, and most school districts, colleges, and universities have already begun a new academic year. For higher education in particular, the start of the 2023–24 school year feels different. In the midst of myriad challenges for the sector, including declining enrollment, admissions policy overhauls, and declining public perception, institutions enter the academic year grappling with what one of the most rapid technological advancements in decades means for learning: generat
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Ahrefs
AUGUST 31, 2023
Here’s a basic example of what the code can look like: <script type="application/ld+json"> { "@context": "[link] "@type": "Movie", "name": "Barbie", "dateCreated": "2023-07-21", "image": "[link] "director": { "@type": "Person", "name": "Greta Gerwig", "birthDate": "1983-08-04" } } </script> You can see that, … Read more ›
Quick Sprout
AUGUST 31, 2023
Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that. … 35 Blogging Ideas That Are Guaranteed to Be Popular Topics Read More » The post 35 Blogging Ideas That Are Guaranteed to Be Popular Topics appeared first on.
Freelance Union
AUGUST 30, 2023
It’s here - the long dreaded resumption of student loan payments is set to begin this fall. Around 44 million individuals in the United States carrying student debt are preparing to recommence their payments. This marks the end of a three-and-a-half-year period of interest-free payment suspension. Whether you're a fresh graduate who's now realizing the impact of your student debt or someone who's benefited from the payment pause, it's crucial to stay informed about the
Grammarly
AUGUST 30, 2023
Having a strong skill set is essential for success in your personal and professional lives. But what exactly is a skill set, and why is it important? In this article, we’ll define the term skill set , explore why it’s crucial to have one, and explain how to develop and improve your own. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a skill set?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Ahrefs
AUGUST 28, 2023
To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains.
Quick Sprout
AUGUST 30, 2023
The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in … How to Generate Ecommerce Sales with Product Buying Guides Read More » The post How to Generate Ecommerce Sales with Product Buying Guides appeared first on.
Jane Friedman
AUGUST 29, 2023
Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Writing an opinion piece (or op-ed) about a topic in the news or in the zeitgeist is one way to get the attention of editors, even if you are not an experienced writer. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.
Grammarly
AUGUST 31, 2023
Do you consider yourself detail-oriented? Passionate? A hard worker? Whatever you do, don’t tell that to the person reading your résumé. Why not? Because if they hear about one more of those, they’re going to tear the résumé into itty-bitty shreds. As attractive as those terms might seem, they’ve been on a few billion too many résumés to mean anything to hiring managers.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
The Hoth
AUGUST 29, 2023
In the early days of SEO, buying backlinks was so common that it was considered good business – even though it clearly went against Google’s Webmaster Guidelines (now known as Google Search Essentials). There were plenty of directories that offered paid reviews and services that sold backlink packages in the early 2000s, and nearly every website used them.
Quick Sprout
AUGUST 31, 2023
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of our … How to Create Content That Drives Sales Read More » The post How to Create Content That Drives Sales appeared first on.
Content Hacker
AUGUST 28, 2023
created in midjourney with prompt: recreate this person [Julia’s image] as human and half robot, red neon, sitting in a chair On January 16, I shocked 100% of you by telling you that I’d gone and taken a job working for the Dark Side. Okay, I exaggerate… But that’s what it felt like. I’d taken a job as the VP of Marketing at Content at Scale, and pushed my full-time work at Content Hacker over to the side.
ThemeIsle
AUGUST 28, 2023
As a website owner, you’re always on the hunt for methods to grow your audience and elevate your business. One particularly effective tactic is local SEO. But what is local SEO exactly? In this article, we’ll clarify not only what local SEO is, but also how it operates, and the ways you can harness it for your business. The post What Is Local SEO and How to Optimize Your Website for It?
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Make a Living Writing
AUGUST 28, 2023
There is such a huge variety of podcast options, it’s easy to miss amazing shows without suggestions from peers. That’s why we’ve put together this list of 10 current podcasts for writers 2023. Read their descriptions, see why we love them, and check them out for yourself. Best New Podcasts for Writers in 2023 As writers, we often romanticize the notion that inspiration can only be found in written form.
Quick Sprout
AUGUST 31, 2023
In the past, we’ve told you to keep an eye out for the top marketing trends. But now we want … 14 Mobile Trends That Are Dominating 2023 Read More » The post 14 Mobile Trends That Are Dominating 2023 appeared first on.
Uni Square Concepts
AUGUST 26, 2023
Writing a compelling essay is somewhat of an art. If you are unable to hook your readers’ interest in your essay, they will not read it and your efforts can go wasted. Writing a compelling essay can take some effort.
Ahrefs
AUGUST 29, 2023
To find out, I went meta and asked 39 AI writing tools to recommend their top 10 AI writing tools. I then tallied the votes.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammarly
SEPTEMBER 1, 2023
Whether you sprained an ankle playing pickleball or experienced something more serious and had to go to the hospital, it’s never fun to feel unwell. During these times, receiving a “get well soon” message from a friend, colleague, or family member can help. There’s nothing quite as sweet as getting a positive, heartfelt note. Happily, we’re here to help you write a message centered on well wishes for good health and healing.
Quick Sprout
AUGUST 29, 2023
Social media marketing is no longer optional for small businesses in 2023. We see this problem all too often when … How to Effectively Market Your Small Business on Social Media Read More » The post How to Effectively Market Your Small Business on Social Media appeared first on.
Content Marketing Institute
AUGUST 30, 2023
You have carried a crushing burden of unprocessed grief and endured a barrage of changes at work in the last few years. It's time to make positive changes to your work environment for your mental and physical health.
The Creative Penn
AUGUST 28, 2023
How can you stop self-censoring your writing and share the deepest aspects of yourself with your readers? How can you break poetry out of the restraints that many try to put upon it? Stephanie Wytovich talks about these things and more. In the intro, 5 trends that are shifting the future of publishing with Monica Leonelle & Russell Nohelty; Direct Sales Strategies We Love from 36 Authors from BookBub; JFPennBooks Reading Order ; AI Training Permission from Hugh Howey ; Eleven Labs for AI voi
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
Expert insights. Personalized for you.
191 
Let's personalize your content