Content Marketing Institute

AUGUST 7, 2018

Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Jeff Goins

AUGUST 7, 2018

Writing 100

Writing 100

ProBlogger

AUGUST 6, 2018

The post 255: My Mid-Life Crisis and The Power of Being Vulnerable on a Blog appeared first on ProBlogger. The Power of Being Vulnerable with Your Readers. Have you experienced the power of taking a step out of your comfort zone and being vulnerable with your readers? I have long believed in the power of being vulnerable. It can be hard to be vulnerable.

Blog 33

Blog Blogging Publisher Publishing 33

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.”. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.

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Content Marketing Art Director Creative Director Storytelling 65

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo).

Marketing 64

Marketing Retail Entertainment Manufacturing 64

Content Marketing Institute

AUGUST 8, 2018

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns.

Insurance 63

Insurance Content Social Media Concept 63

Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. Forget about the flood of apps, integrations, and add-ons, just figuring which network you should invest in is overwhelming.

Social Media 111

Social Media Media Marketing Storytelling 111