Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Why? Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded.

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ThemeIsle

OCTOBER 25, 2017

So, you want to create a WordPress blog. Congratulations! WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome! Better yet – it’s also surprisingly simple to create a free blog. That’s why we say you can do it in under 15 minutes. But as simple as. The post How to Create and Start a WordPress Blog in 15 Minutes or Less (Step by Step) appeared first on ThemeIsle Blog.

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ProBlogger

OCTOBER 26, 2017

As bloggers, we create a significant amount of content. But most of us consume a significant amount of it as well. In an industry that uses strategies such as SEO, social media marketing and email marketing as key tools, we need to stay up to date with changes and trends so we can keep growing and developing. W e also need to keep abreast of what’s happening in our niche to stay relevant.

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Content Marketing Institute

OCTOBER 21, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. 7 Powerful Non-SEO Reasons to Try Guest Posting. But in this blog post I want to talk about why you should do it.

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Content Marketing Institute

OCTOBER 25, 2017

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. Giving up on that relationship isn’t an option. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. With more than 79% US internet users, @Facebook holds the keys to potential customers’ hearts.

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Content Marketing Institute

OCTOBER 23, 2017

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

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Content Marketing Institute

OCTOBER 27, 2017

Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result , that’s a positive trend. 65% B2B marketers say they’re having more #contentmarketing success this year compared with last.

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Content Marketing Institute

OCTOBER 24, 2017

Editor’s note: You may have missed the original version of this article last year. We’ve updated it and are sharing it now because video is only growing as a critical tactic for content marketers. Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satis

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