Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?

Social Media 111

Social Media Media Marketing Long Form Content 111

ThemeIsle

NOVEMBER 8, 2018

Everyone always talks about how helpful guest blogging is for growing your blog. But when you’re just getting started, it can be tough to know what you actually have to do to get your first guest post published. That’s what our guest blogging guide is here to help with. Guest posting around the web is. The post Guest Blogging Guide: 4 Steps to Get Your First Post Published appeared first on Themeisle Blog.

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Publisher Publishing Publishing Post 58

Jeff Goins

NOVEMBER 7, 2018

100

100

Moz

NOVEMBER 8, 2018

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each.

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Architecture Keywords Concept SEO 51

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.

Transportation 94

Transportation Content Projects Social Media 94

ThemeIsle

NOVEMBER 6, 2018

There are a lot of ways to encourage people to visit your website. You can use search engines, paid ads, and of course, referrals. However, all these methods require you to put in some work if you want to see success, and that’s particularly true when it comes to referral traffic. Aside from publishing quality. The post 4 Actionable Tips to Boost Your Website’s Referral Traffic appeared first on Themeisle Blog.

Engineering 52

Engineering Publisher Publishing Publishing 52

Moz

NOVEMBER 4, 2018

Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this

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Architecture Manufacturing Brand Landing Page 53

Content Marketing Institute

NOVEMBER 7, 2018

Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.

Manufacturing 92

Manufacturing Content Marketing Marketing Content 92

ProBlogger

NOVEMBER 5, 2018

The post 268: How Anita Diversified Her Blogging Income and Depended Less On Page Views appeared first on ProBlogger. How a Blogger Expanded Her Income Streams and Engaged Readers in a New Way. As a blogger, do you feel like you’re on a hamster wheel? Do you need to continually feed the machine to keep your blog generating traffic and income? We continue our Blogger Breakthroughs series with Anita Joyce, who experienced the same problem with her Cedar Hill Farmhouse blog.

Blog 31

Blog Blogging Advertising Blogger 31

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.

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Keywords SEO Architecture Landing Page 89

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

NOVEMBER 9, 2018

Marketers are awash in data. But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” So, what can be done when big data gets the better of you? In May I judged a category in the 2018 Content Marketing Awards. I was particularly interested to see how the entries reported success metrics.

Content Marketing 99

Content Marketing Marketing Content Social Media 99

ProBlogger

NOVEMBER 8, 2018

The post How to Approach Influencers in Your Niche: Twelve Crucial Tips appeared first on ProBlogger. Do you want to connect with influencers in your niche? Most bloggers do. But many of them go about it the wrong way. Forming relationships with influencers is something you really want to get right. Done well, it’s one of the best ways to grow your audience and brand.

Social Media 27

Social Media Construction Promotion Engagement 27