Sat.May 13, 2023 - Fri.May 19, 2023

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Your 5-step checklist for choosing the perfect freelance copywriting niche.

Nick Ursborne

Too many freelancers believe it’s enough to find a niche that seems “OK”, and just dive in. Not so. If you want your freelance business to be as profitable, productive and enjoyable as possible, there are five elements you need to consider. Element #1: Find a niche where competition from other freelancers is low. This is the process of finding the “gap”, which was the topic of an earlier post.

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Why Freelance Copywriters Should Request A Down Payment — And How Much To Ask For

Caroline Gibson

A freelance copywriter recently told me that he’d provided some copy for a new client who then ghosted him. ‘But did you ask your client to sign your terms?” I asked. “Did you get a down payment from them?” I continued. Sadly, his answer was “No” and “No”. And this misfortune had happened to him not once but twice in the last few weeks. Next time you’re asked to provide a quote for a brilliant project then pull together a sizzling proposal — which includes an estimate that you’re happy with and

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How To Create a Landing Page: The Complete Guide

BKA Content

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. The question, however, is why and how are they so vital to your website? Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. The trick is learning how to create a landing page that moves people to action.

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10 Timeless SEO Copywriting Tips to Rank Higher (+ Examples)

Smart Blogger

Are you grappling with the ever-evolving world of SEO copywriting? You’re not alone! It’s a powerful tool that, when wielded correctly, can skyrocket your site’s visibility. But here’s the kicker: understanding its nuts and bolts can be as tricky as a Rubik’s Cube. From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Why SEO Is Important: 8 Reasons (And How to Get Started)

Ahrefs

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important.

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How To Use AI To Become A More Productive Blogger

Blogging Wizard

With the launch of ChatGPT and other AI-driven writing tools, the two main questions that bloggers have been asking have been: I am not going to be one of the.

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Writer’s Callus: The Silver Lining It Reveals

The Write Life

Writers write, right? They spend their days drafting, rewriting, and finalizing and their nights dreaming about perfectly crafted sentences and what’s next. But what writers may not realize is if they go too long without a break, they’ll show signs of their dedication with a writer’s callus. If you prefer writing outlines and drafts by hand, you may have experienced a writer’s callus before.

IT 123
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CV vs. Résumé: What’s the Difference?

Grammarly

Are you confused about the difference between a curriculum vitae (CV) and a résumé? You’re not alone. They’re both used to apply for jobs, and on the surface they look similar. Many people even use these terms interchangeably, but they actually have different meanings and serve different purposes. In this guide, we’ll explore the differences between a CV and a résumé to help you understand which one to use.

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22 Eye-Opening Creator Economy Statistics (2023 Data)

Blogging Wizard

How many professional creators are there? How many creators are there total? How much do creators earn per sponsored post, and what other income streams do they use? In this.

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Why Authors Should Ditch Mailchimp and Move to Substack

Jane Friedman

Photo by RDNE Stock project Today’s post is by publisher and author L.L. Barkat ( @llbarkat ) of Tweetspeak Poetry. If you’re an author who’s been using Mailchimp to grow your list and improve sales, it might be time to ditch Mailchimp and move to Substack. This is a big decision. I understand. After all, as a small publisher, I recently made the decision to move our Every Day Poems publication to Substack, and it took some real work to successfully do so.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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Have a Feedback Strategy? You Better Because Your Audience is Watching

Content Marketing Institute

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.

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What’s the Difference Between “Nonetheless” and “Nevertheless”?

Grammarly

Nonetheless and nevertheless appear to be similar words, but they have slightly different meanings. Nonetheless means “in contrast to something that happened or was said.” Nevertheless means “in spite of something happening.” Here, we’ll give you some tips on how to remember the difference between nonetheless and nevertheless in your writing. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Nonetheless vs. nevertheless The definition of nonetheless

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4 Inspiring Music Blog Examples For 2023 (+ Key Takeaways)

Blogging Wizard

Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base.

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International Bestsellers, April 2023

Publishing Trends

Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Brazil and Singapore. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Don’t Miss the Big News Hidden in Google’s Cool AI Tools Announcements

Content Marketing Institute

Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.

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Silo Structures: What They Are and How to Use Them on Your Blog

ThemeIsle

Silo structures can make it easier for readers to find and navigate your online content. They also enable search engines to crawl your pages more efficiently. For those reasons, you may be wondering how they work and whether you can implement them on your website. In this post, we’ll take a closer look at silo structures and their benefits. We’ll also examine some websites that use this type of site architecture.

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Choosing the Right Content Marketing Agency 

Article Writing

When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. According to the Content Marketing Institute , “Eighty percent of marketers report success in achieving brand awareness, with 75% say it builds credibility/trust and 70% say their content marketing educates audiences.

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Harnessing the Power of TikTok: From Self-Published to Traditionally Published Author

Jane Friedman

Todays post is by author and editor Julie Gray. As a writer and a developmental editor, I experience the same highs and lows as the writers I work with. Trying to get an agent and a book deal seems like looking for a needle in a haystack. It’s easy and understandable to get frustrated and give up. Likewise, publishing independently sounds like a confusing marathon without any guarantee of actual sales.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 5 Publishing Articles/Blog Posts of the Week 5/15- 5/19

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How have publishers reacted to the increasing number of book bans in Florida and across the South? What is the future of ghostwriting ? How has TikTok influenced the book publishing industry?

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3 Ways To Know If Brand Awareness Gets Your Marketing on Base [Rose-Colored Glasses]

Content Marketing Institute

You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.

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The 10 Best Copywriting Courses for 2023 (Both Free & Paid)

Smart Blogger

Are you on a quest to master the art of persuasive writing? You’re in the right place! In today’s digital age, copywriting courses can be your golden ticket. They can launch a lucrative career or skyrocket your business. How? By teaching you how to craft compelling marketing copy. Messages that resonate with your audience and drive them to take action.

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Do Link Relevancy and Authority Still Matter in 2023?

The Hoth

High-quality links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Create Content That Will Engage and Expand Your Audience

Article Writing

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Seems easy, right? Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all.

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AIIP Honors Members at 2023 Awards Ceremony

AIIP

By Denise Carter and Chris Cochran (Editor’s note: In the coming weeks and months, the AIIP Connections Blog will present highlights from the annual conference held in April 2023.) The Association of Independent Information Professionals (AIIP) announced its award recipients on April 29th during the recently concluded annual conference (AIIP 2023), a hybrid event featuring… Read More » The post AIIP Honors Members at 2023 Awards Ceremony appeared first on AIIP Connections Blog.

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Single-Page Websites and SEO: The Essential Guide

Ahrefs

In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites.

Website 101
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Social Media Copywriting: Catch Your Audience’s Interest With These 8 Tips

ContentWriters

If you’ve learned how to connect to an audience over social media, you likely learned organically. That means you create a post on your brand’s account, there’s a conversation, and people respond. Handling social media for your brand allows you to present yourself and your own business in a curated, authentic way. While you might already think about #hashtags and keywords that describe your business, the expertise of your company, and your topic, you can amp up the engagement with your aud

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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What Should My First Blog Post Be About? Expert Guidance from 12 Years of Blogging

Content Hacker

As you embark on your blogging journey, the question of “What should my first blog post be about?” might feel daunting. The blank blog draft can intimidate anyone, whether or not you’re a writer. So, what should you write about for that first, all-important post? Remember, blogging brings HUGE wins for all kinds of businesses, big and small: Consumers are 131% more likely to buy from a brand after reading its content.

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1 Argument Against AI Blogging that Nobody Talks About

Blogging From Paradise

As a lesser percentage of bloggers piddles in their pantaloons over: using AI to make money blogging on auto pilot losing their business […]

Blog 99
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Top-of-the-Funnel Marketing Explained: How to Attract Customers

Ahrefs

Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.

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How to Keep a Gratitude Journal and Why It Can Help You Feel Better

Grammarly

Imagine starting every day with a positive mindset and can-do attitude. Rather than pulling the covers over your head and retreading yesterday’s problems, you focus on the good things ahead. Of course, unrelenting positivity isn’t realistic or always helpful, but there is a tool that can elicit greater happiness and optimism in your daily approach to life: the gratitude journal.

IT 90
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.