Sat.Oct 13, 2018 - Fri.Oct 19, 2018

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Long tail keywords matter to Artists and Authors too

Tina Dubinsky

Do you want to increase the visibility of your website? If you’re serious about marketing your artistry online, then add long tail keywords to improve search engine placement. So, what’s a long tail keyword? A long tail keyword is a phrase made up of three or four words specific to your business. Do you find. Read more. The post Long tail keywords matter to Artists and Authors too appeared first on Tina Dubinsky Freelance Writer.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read.

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EP209: How to Use Time to Be Your Most Creative with Dan Pink

Jeff Goins

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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

Moz

Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub ! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bi

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

ProBlogger

The post 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content appeared first on ProBlogger. One Blogger’s Experience of Growing Traffic Without Producing New Content. If you’ve been blogging for a while you’ll relate to Todd Tresidder’s story in this episode of our Blogger Breakthroughs series. A blog that’s been around for a year or more ends up looking messy, and gives readers an inconsistent user experience.

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A Primer to Boost Your Content’s Readability

Content Marketing Institute

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way.

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Fundamentals Are Essential for Content Success

Content Marketing Institute

“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes, just around 4. Nine of us had been casually shooting and Muscles McGee made it a perfect 10.

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11 Things to Do Every Month to Boost Your Conversion Rates

Content Marketing Institute

? ? Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. Don’t fall into the conversion complacency trap. How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor you still want better numbers. 1.

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Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Moz

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations.