Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. While syndicated articles may be hit or miss when it comes to that fire hose of traffic, they are also potentially helpful when it comes to growing organic traffic to your website. Click To Tweet.

Editorial Team 85

Editorial Team Editorial Content Creator Content 85

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. The best copywriters write to both the search engines and the end-user. Delegate content writing to a member of your team.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Powered

JULY 22, 2022

Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.

Publisher 52

Publisher Publishing Publishing Post 52

Content Marketing Institute

NOVEMBER 14, 2018

If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.

Pharmaceutical 78

Pharmaceutical SEO Editorial Team Editorial 78

Content Marketing Institute

FEBRUARY 21, 2018

In the Bullet Journal example, community hashtags include #writing, #stationery, #plannermom. Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. Post a series of pictures and integrate a call to action inviting people to view more on Vogue’s website.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 15, 2018

Too much content, particularly on websites, is me-me-me – the brand only talks about itself. HANDPICKED RELATED CONTENT: 7 Fixes for Common Writing Mistakes [Examples]. HANDPICKED RELATED CONTENT: Ann Handley on How to Make Your Writing ‘Ludicrously Spectacular’. Answers a question or solves a problem.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

Publisher 95

Publisher Publishing Publishing Editorial 95

Content Marketing Institute

DECEMBER 4, 2018

When done correctly, it’s one of the best ways to get people to take notice and give you their most precious asset: attention,” he writes. But what if the goal is to get people to visit your website (i.e., The trick is to write a killer headline & follow through w/ an equally good article. Clickbait gets a bad rap.

Content 95

Content Editorial Team Entertainment Content Creator 95

Neil Patel

OCTOBER 13, 2020

Select Applications & Websites. There are plenty of authors who have ghostwriters write their books. For example, if you write a common response to your most popular emails, you can reduce your email time from an unwieldy two hours to a manageable thirty minutes. Website Design and Maintenance.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

JUNE 19, 2018

To produce reliable and scalable results, think beyond the content you write. For example, let’s say you have a website selling small home appliances. A common way to gain topical authority is the skyscraper technique – taking the highest-ranking piece of content for your topic and writing something better. Click To Tweet.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

DECEMBER 19, 2018

A legal team stars in a music video. A cruise line writes romance stories. Don’t write “velcro.” If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. A fast-food chain creates an investigative podcast into a forgotten food. No, really.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

JANUARY 15, 2019

Include a link to your website where possible. Likewise, the text content of your article might be a transcription of the video or you could simply write about the topic addressed in the video and embed it. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. Some of that money would go toward video.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

NOVEMBER 20, 2017

One example of AI-supported planning is HubSpot’s ability to build topic clusters (as shown below), which gives content teams a way to discover topics they might want to write more about. Topic clusters give #content teams a way to discover topics they might want to write more about. Writing email subject lines.

Marketing 104

Marketing Content Agency Content Marketing 104

ProBlogger

MARCH 16, 2014

During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. There were a few moments when I just wanted to give it all up despite the fact I liked the process of writing itself. More blogs! . Literally.

Post 47

Post Editorial Team Proofreader Editorial 47

ProBlogger

APRIL 27, 2016

But: Aiming to promote a small website on unpopular or controversial fields, you face many challenges at once, including a niche and audience specifics. This case study reveals the details of working with such websites and shares the secrets of distributing their content, gaining links from top blogs, such as HuffPost, Inc.,

Editorial Team 34

Editorial Team Promotion Freelance Editorial 34

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

Content Marketing 110

Content Marketing Website SEO Healthcare 110

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Also, you can log in at CoSchedule, their website, and see it all there.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

NOVEMBER 29, 2018

Write a call to action or brief note. Here’s how: Select the picture to post and determine the word you want to write. Write the same word (or sentence) in the same font in a different color. Go to your browser and open a website called CoolSymbol.com. Here’s how: Write your text. Click on the drawing pencil icon.

Editorial Team 110

Editorial Team Text Editorial Content Marketing 110

Content Marketing Institute

MAY 29, 2018

The best way to do this is to find out what type of content normally earns a lot of shares and write content around similar topics. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. iancleary Click To Tweet.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

MARCH 27, 2018

The checklist below outlines how to recruit industry influencers to write original content for a publication or blog. Make it as simple as possible for influencers to contribute: Write a short email. TIP: If you can’t find an email address, look for a contact form on the influencer’s website. Set a budget before your outreach.

Recruitment 104

Recruitment Marketing Brand Awareness Editorial Team 104

Content Marketing Institute

OCTOBER 8, 2017

GrowthHackers had How GrowandConvert Got 10k Hyper-Targeted Visitors in 3 Weeks, How Slack Generates 100,000,000 Website Visitors, and How Grammarly Quietly Grew its Way to 6.9 I can write about the need to A/B test your landing pages all I want. It should be doing something worth writing about. Million Daily Users in 9 Years.

Content Creator 100

Content Creator Audience Script Content 100

Content Marketing Institute

SEPTEMBER 21, 2018

I like to reach out before I start writing. When you reach out at the beginning of content creation, you can: Quickly determine whether you’re creating content on topics your industry will find interesting (versus writing for writing’s sake). Speaking opportunities at conferences in your industry. Book publishing opportunities.

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Content Marketing Institute

NOVEMBER 1, 2018

Making the wrong (technology) pick doesn’t necessarily doom a marketing program, but it can make success more difficult to achieve,” writes analyst Tony Byrne in the November issue of Chief Content Officer magazine. LinkedIn Website Demographics. If you’re one of the 700 that took the survey, you might remember how it worked.

Content Marketing 111

Content Marketing Marketing Content Editorial Team 111

Content Marketing Institute

JUNE 26, 2018

Enter third-party review websites. Add credibility to website and landing pages. Incorporate reviews and recognition from review websites on your site. write a blog post displaying the evidence of your new acclaimed status. Emailing the company that hosts the reviews is a great way to get clarification in writing.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

APRIL 26, 2018

We get a feedback loop from the sales force saying, ‘We love having this website we can go to to quickly find what we’re looking for,’” Whitney explains. “We Dusty’s strategy of understanding his internal audience’s goals and explaining how content can help has made Redshift popular with the sales team. LukeKintigh Click To Tweet.

Brand 97

Brand Contractor Editorial Content 97

Content Marketing Institute

OCTOBER 26, 2017

To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Envision your website as if every single page were a landing page. Click To Tweet.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

JANUARY 26, 2018

Today, all the content is tracked and managed through a single editorial-calendar tool shared with editorial counterparts in the company’s Latin America, Europe Middle East and Africa (EMEA), and Asia Pacific divisions. Don’t worry that you can’t read the writing. No one post can provide all relevant tools in the space.

Editorial 111

Editorial Government Content Editorial Team 111

Content Marketing Institute

MAY 24, 2018

You write more blog posts and social content to promote the original content and hope for small, incremental progress. If time and technical know-how are limited, write a post and link to each of your partners’ content pieces. You can have a killer piece of content without having to write much more than an intro.

Content 102

Content Editorial Team Promotion Social Media 102

Content Marketing Institute

JANUARY 29, 2018

Additionally, she posts it in HARO (a regularly distributed email and website where content creators can seek sources for their articles that’s distributed to thousands of PR-type professionals), bringing in new readers and subscribers. Build search optimization into every piece of content before you write. Click To Tweet.

Editorial 110

Editorial Editorial Team Content Social Media 110

Content Marketing Institute

MARCH 13, 2018

At the end, the link to the full story on The Hustle website has this label: “Your ride will be here in 177 minutes.”. The editorial team throws in content that delights them. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. The Hustle doesn’t stick to just the facts.

Editorial Team 110

Editorial Team Editorial Storytelling Text 110

Content Marketing Institute

NOVEMBER 6, 2017

HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Offer to let them post your infographic and write a short accompanying guest post for them to publish. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

AUGUST 6, 2018

From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. I can use an automatic DM feature to A/B test some of my most popular articles, which drives traffic to my website and gets me leads.”. Focus on the craft of writing and work constantly. Nadya Khoja, CMO, Venngage .

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Editorial Team 93

Editorial Team Post Content Creation Long Form Content 93

Content Marketing Institute

OCTOBER 20, 2017

You also do not need to write extensive content for blog posts with infographics. Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! SEO and Website Image Optimization 10-Point Checklist for Marketers. your article is ready. Illustrations. Do you use visuals in your blog posts?

Blog Post 110

Blog Post Post Content Blog 110