Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Our writing was solid, well curated, and helpful for social media managers, but it wasn’t definitive. kalnerwilliams.

Brand 95

Brand IT Editorial Team Social Media 95

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Dedicate one landing page to your various media, from videos and podcasts to social media channels.

Landing Page 95

Landing Page Editorial Team Editorial Brand Awareness 95

Content Marketing Institute

JUNE 25, 2018

Apart from grouping those mentions by importance, schedule social media promotion of all articles mentioning your brand (using proper tagging). My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Click To Tweet.

Brand 103

Brand Content Editorial Team Social Media 103

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Click To Tweet.

Editorial Team 105

Editorial Team Content Manufacturing Keywords 105

Content Marketing Institute

JUNE 29, 2018

These three design tips will keep your blog, social media, and other visuals on the right track. Use contrast to add visual interest, but, more importantly, to direct the viewer’s eye toward key information, like keywords, icons, or data points. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing .

Editorial Team 111

Editorial Team Storytelling Text Editorial 111

BKA Content

NOVEMBER 14, 2022

A legal content writer does what any professional content writer does — creates informative, relevant and keyword-focused content for websites and other online spaces. Our editorial team puts each candidate through a rigorous application process that includes a spelling and grammar test, writing samples and an arduous training period.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

JULY 24, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing . 1,000: Invest in keyword research tools like SEMrush. 50,000: Invest in long-tail keyword paid search campaigns. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. CMWorld Click To Tweet.

Content Marketing 106

Content Marketing Marketing Content Content Creation 106

Smart Blogger

NOVEMBER 15, 2022

Maybe they want to find you on social media so they can follow you. Follow Leads on Social Media. Most articles that tout social media as a good place to find leads will point you to Facebook Groups. Could you help them target certain keywords with their content? Wash, rinse, and repeat.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Promotion, the fourth category of the AI framework, relates to AI for social media. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Those results spell real money. Image source.

Marketing 107

Marketing Content Agency Content Marketing 107

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 95

Editorial Editorial Team Collaboration Social Media 95

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 111

Keywords Concept Content Editorial Team 111

Content Marketing Institute

MAY 29, 2018

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

Content Marketing 109

Content Marketing Editorial Marketing Content 109

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Quuu is the first social-sharing automation tool curated by humans, vetted by humans, designed for humans.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

APRIL 2, 2018

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

Content Marketing 111

Content Marketing Website SEO Healthcare 111

Kayleigh Moore

JANUARY 12, 2023

But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Content Marketing Institute

JULY 13, 2018

SEO best practices change as quickly as the algorithms that dictate them, but some cornerstones for gaining search visibility will never go out of style: Identify a target keyword , plus several longtail variations, and populate them throughout your post. Draft an irresistible title tag that includes your target keyword.

Promotion 99

Promotion Editorial Team Blog Blogging 99

Content Marketing Institute

JANUARY 25, 2018

Support more balanced editorial planning. You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content 107

Content Editorial Editorial Team Social Media 107

Content Marketing Institute

JUNE 26, 2018

TIP: You also can use reviews to identify keywords to elevate in your blog posts. Share on social media. From LinkedIn to Twitter, reviews give you a great snippet to summarize your story to social media followers. Watch for videos. YouTube is a growing source for reviews and Amazon is exploring video reviews too.

Editorial Team 110

Editorial Team Content Landing Page Editorial 110

Content Marketing Institute

OCTOBER 8, 2018

HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Video promotion tactics include email shots and promotion via social media activity. Outrank a competitor for a valuable keyword. Options include YouTube, your website, and social media.

Marketing 110

Marketing Editorial Team Promotion Social Media 110

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. BuzzSumo (paid version only).

Editorial Team 106

Editorial Team Content Social Media Collaboration 106

Content Marketing Institute

JANUARY 4, 2018

Also, keyword research is more important now than ever. Marketers can do strategic keyword research to discover which keywords in their space result in a featured snippet, then they can try to provide a better answer that’s marked up accordingly to grab that featured spot. answer box) at the top of search results.

Content 110

Content Editorial Team Keywords SEO 110

Moz

DECEMBER 13, 2020

Editorial links from popular blogs : Track down authors and editors of those sites and start interacting with them on social media. Reaching out on social media (through ads and/or manual outreach). Many publications list their whole editorial team with all the emails included on their “About” page.

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

DECEMBER 19, 2017

Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making? joderama Click To Tweet. Conclusion.

Long Form Content 92

Long Form Content Editorial Team Editorial Content Marketing 92

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. If you tell me you’re going to write a big roundup blog post featuring my content, I might be willing to share it on social media. Social media posts. Each partner also shared it with their email audience and on social media.

Content 106

Content Editorial Team Promotion Social Media 106

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. What she doesn’t like about it. Facebook group. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Content Marketing Institute

JANUARY 29, 2018

You add your human editorial perspective while integrating your 360-degree brand. It: Fills your editorial calendar with quality content from a variety of voices. While it looks like content curation, content aggregation lacks unique editorial input and commentary. HINT: You should incorporate editorial decision-making too.)

Editorial 111

Editorial Editorial Team Content Social Media 111

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

SEPTEMBER 7, 2018

Social media reach. The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. Keyword Planner.

Brand Awareness 111

Brand Awareness Brand Content Editorial Team 111

Content Marketing Institute

OCTOBER 20, 2017

The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! Be easy to consume and share on social media. You can upload that meme on social media to promote your blog post.

Blog Post 111

Blog Post Post Content Blog 111